Advertising in 2025: Privacy Changes & Trendy Hype Plateaus
With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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The Complete Guide to Successful Ad Creatives
Studies show creative is actually the most important factor in advertising and worth investing time into. Let’s talk about how to make effective ad creatives and where creative services come in.
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Programmatic vs. Non-Programmatic Advertising: What’s the Difference?
How do programmatic and non-programmatic advertising compare? In this blog, we’ll discuss the main differences between these marketing methods to help advertisers make an informed decision when choosing how to incorporate them into their marketing mix.
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Mobile Ad Attribution: How App Tracking Works
App tracking is essential for driving growth and ensuring you stay ahead of the curve. Let’s take a closer look at mobile app tracking and how it works.
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Why CTV Should Be a Part of Your Holiday Strategy
CTV is one of the fastest-growing advertising channels, accounting for about one-third of total video ad spending. Let’s go over why CTV is a powerful tool for holiday marketing — it can reach more diverse audiences than you might expect.
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10 Key Features of a Programmatic Advertising Platform
Programmatic advertising helps advertisers reach multiple audiences with unique messaging simultaneously. Not all programmatic ad platforms are equal, which is why we’ve put together this guide with defining features to help you decide.
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How to Create a Programmatic Advertising Strategy
Programmatic advertising is vital for brands to effectively target audiences with precision. Developing a programmatic strategy allows marketers to maximize their ad spend and achieve better results by automating the buying process and leveraging real-time data.
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8 Benefits of Responsive Display Ads
Leveraging RDAs within the Google Display Network helps advertisers reach a broader audience. Let’s explore the specific advantages they bring to your campaigns.
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Bottom-of-Funnel (BOFU) Marketing Strategies That Drive Conversion
The bottom of the funnel is the stage where you focus on turning interested customers into loyal ones. Your BOFU marketing needs to give these potential customers the right incentive and resolve any lingering doubts to complete their purchase.
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Audience Targeting Tactics for Better Crypto Advertising
Crypto companies have a unique hurdle to overcome in advertising: targeting the right audience while adhering to regulatory requirements. Digital ad platforms have some of the best tools for targeting a crypto audience.
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