Digital Advertising

Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.

How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business

Though social ads can be incredibly powerful, you don’t want to accidentally blow up your budget in the process. How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business will teach you everything you should know about using social ads.

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What is Keyword Contextual Targeting and How to Use It

What is contextual targeting? Learn when to use category and keyword contextual targeting for advertising campaigns that reach the right audiences, even in the privacy-forward future.

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How to Create an AI Ad Campaign: The Risks, Rewards, & AI Tools to Use

This guide explores the distinction between effective and disingenuous AI ad campaigns. What are the risks? What does a better approach look like? And how can you use AI as an assistant, not a replacement, to deliver campaigns your audience will actually appreciate?

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12 Retargeting Examples for Your Advertising Strategy

With so many touchpoints in the customer journey, you’ll need creativity in how you engage with your audience. This blog post will give you 12 examples from AdRoll for potential retargeting techniques.

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10 CTV Creative Best Practices

Since CTV excels at establishing brand recall, creative will cement itself in customers’ minds. We spoke with Chad Rogers, CRO and co-founder of our video production partner Lemonlight, about how they work with clients to create standout CTV creative — take note.

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CTV Insights: Most Advertisers See CTV as Essential to Ad Strategy

We see evidence of growing CTV adoption, with CTV ad spend projected to reach $46.89 billion by 2028. What are advertisers using CTV for and why? The stats show that it’s multipurpose.

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Why Smart CMOs Are Betting Big on CTV

If you’re a CMO, your job is to make sure your brand gets noticed, remembered, and chosen. Easier said than done in today’s fragmented, scroll-happy media environment. That’s why Connected TV (CTV) is quickly earning a place in the modern marketer’s full-funnel toolkit. Click here to learn more.

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CTV Insights: US Adults Are Spending on TV and Favoring CTV Ad Brands

Advertisers are curious if CTV will lead to quick wins, which they can sometimes gain from other digital platforms. Yes and no. Evidence shows shoppers do buy from CTV, but many advertisers consider it a platform to prioritize brand awareness.

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CTV Insights: More CTV Platforms Means More Time Spent with CTV

Some recent data highlights the trend in growing CTV attention and reveals where advertisers are putting CTV budget. The average time spent per day with CTV will grow 6.9% this year, and CTV ad attention rose to 51.5% in Q1 2024.

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Tariff Update: Advertising in Economic Uncertainty

We've pulled together a guide how to maximize advertising budgets while consumers tighten their wallets, including budget forecasts, shifting channel trends, and what marketers should be doing now. You might be pulled into meetings about how your advertising team plans to adapt. Be prepared!

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How AdRoll's Third-Party Data Providers Drive Campaign Performance

Advertisers need a DSP that drives campaign performance without sacrificing user privacy. AdRoll’s ability to activate third- and first-party data with its unique BidIQ bidding technology and privacy-forward targeting strategy is precisely what advertisers need to succeed going forward.

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AdRoll has generated over $165 billion in revenue for customers.

Our customers average 5x return on ad spend. Don’t miss out.