Maximize performance at every stage of the funnel.
Discover deeper insights and additional optimizations with our cross-channel attribution dashboard.
Easily understand what’s working and inform smart changes across your entire marketing strategy.
Drive success at every touchpoint
Analyze and compare platform-reported performance alongside deduplicated, pixel-tracked metrics that align with your preferred attribution model. Cross-channel attribution makes it easy to see how individual channels and campaigns are driving success at different stages of the customer marketing journey.
Maximize your budget
With visibility across your entire marketing funnel, you’ll know where to ramp up spend on the channels and campaigns that are driving the most revenue. Visualize your marketing funnel to reveal the combinations of platforms that are working together to deliver the greatest volume of conversions, as well as highest average order value.
Consolidate your tech stack
Forget logging in to multiple platforms to pull performance metrics. Instead, AdRoll integrates with your ads, SMS, ecommerce store, CRM, and third-party analytics platforms so you can analyze and attribute all in one place. Tailor your dashboard with custom metrics that account for fees, taxes and unique KPIs, without resorting to manual calculations, spreadsheet formulas or switching screens.
“AdRoll's robust tracking capabilities, powered by machine learning, offered everything we were looking for. AdRoll makes it easy to track and optimize ad performance, using a combination of behavioral and interest data from our target audience and campaign data from thousands of advertisers.”
