AdRoll Blog

Attribution for Personalized Advertising: Why Nearly 9 in 10 Retailers Are Relying on Incomplete Data

Nearly 9 in 10 retailers measure personalization with incomplete attribution. See why last-click falls short and how multi-touch modeling fixes it.

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How 3 Ecommerce Brands Increased Return on Ad Spend and Drove Sales With AdRoll

Looking for a cross channel ad platform that offers what an ecom business needs to drive sales and optimize ad budget? Learn how AdRoll helped these 3 brands.

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Cross-Channel Retargeting Campaign Management: Why Coordination Beats Channel Count

Retailers rank cross-channel coordination as their top execution challenge. See what's breaking down, and learn how teams can fix it.

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CTV Retargeting: Why Retailers Are Piloting and What It Takes to Scale

91% of retailers are piloting CTV retargeting despite low confidence in it. Learn why cross-channel coordination is the real driver of CTV success.

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AdRoll Keeps the Momentum Going in G2’s Fall 2026 Reports

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Why 87% of Retailers Can't Crack 20% Cart Recovery

Only 13% of retailers recover more than 20% of abandoned carts. New data reveals what separates them: timing, targeting, and testing. See the data here.

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Holiday 2026: An Advertising Prep Checklist

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The 8 Best ABM Platforms: Comparing Options for B2B Marketers

Not all ABM platforms are built the same. Compare 8 leading options across advertising, CRM-native, and intent-data categories to find the right fit.

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Demand Generation's Next Job is Orchestrating the Signals Behind Pipeline

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We Run Sales-Led Marketing. So Why Are We Running CTV?

The case for testing CTV is straightforward: same targeting data as existing campaigns, premium placement, and a channel where your audience is spending more time.

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