Despite a shortened holiday shopping season, there's still opportunity for advertisers to take advantage of projected sales growth. Let’s go into depth on these holiday challenges so you’re prepared to face them with a clear strategy.
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App tracking is essential for driving growth and ensuring you stay ahead of the curve. Let’s take a closer look at mobile app tracking and how it works.
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You’ve stumbled across this blog and will soon discover a strategy to stop losing potential customers to competitors and encourage more local purchases: location-based advertising.
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This is our second biannual Customer Love Week, and each year we wrap the week with product improvements customers have been asking for. Check out what we’ve worked on.
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Google, in their words, recently began “supercharging Search with generative AI.” However, Google runs on advertising revenue, so don’t expect complete abandonment of site links in favor of a chatbot experience.
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CTV is one of the fastest-growing advertising channels, accounting for about one-third of total video ad spending. Let’s go over why CTV is a powerful tool for holiday marketing — it can reach more diverse audiences than you might expect.
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Today we launch the new AdRoll Agency Partner Program. This two-tier program is designed to provide agencies with the tools, training, and resources they need to help their clients succeed and their business grow.
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Programmatic advertising helps advertisers reach multiple audiences with unique messaging simultaneously. Not all programmatic ad platforms are equal, which is why we’ve put together this guide with defining features to help you decide.
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Programmatic advertising is vital for brands to effectively target audiences with precision. Developing a programmatic strategy allows marketers to maximize their ad spend and achieve better results by automating the buying process and leveraging real-time data.
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Leveraging RDAs within the Google Display Network helps advertisers reach a broader audience. Let’s explore the specific advantages they bring to your campaigns.
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