Ask JKoo Your Digital Marketing Questions
AdRoll's resident digital marketing expert Jonathan Koo (known around the office as JKoo) helps everyday marketers fix their problems.
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Digital Marketing Attribution Checklist
In the age of data, it’s more important than ever to know what’s working. Here's an attribution checklist to help your attribution get up and running.
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Blogging for Beginners: 9 Content Tips
If you’re not sure how to write a blog post, and you want to make it good, try these blogging techniques to get you started.
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Instagram: The Social Network You Can't Afford to Ignore
Humans are capable of processing visual information 60,000 times faster than text. That’s why Instagram can add value to your brand identity.
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Creative Best Practices for Digital Marketers
What makes an ad stand out? Experts from OneStop and AdRoll discuss the dos and don’ts of producing ad creatives that performs.
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How Viki Identifies and Converts Its Target Audiences
Viki, a streaming video service, needed to figure out how to engage customers across different platforms and regions. Here's how they found success.
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Visual Hierarchy: Keep Your Brand on Top
Visual hierarchy is the order of elements on a page, according to their importance. Learn how this and other design principles can strengthen your brand.
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What Mobile Shoppers Demand of E-commerce Brands
Engaging shoppers through mobile devices is more important than ever. Here are five areas of ecommerce to consider to meet your customers’ needs.
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Email Marketing That Drives Results
E-mail marketing can achieve a ROI of an impressive 122%. Follow these 5 steps to build an effective email marketing strategy.
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