Target and segment more effectively than ever.

Reach new and existing audiences with ultra-precise programmatic ads.

Meet your target audience at every stage of the marketing funnel

Target people who aren’t yet familiar with your brand using contextual signals, lookalike profiles, or demographics, interests, and behaviors. After you’ve generated awareness and interest, segment new site visitors by activity for conversions and repeat sales.

Leverage first-party data to drive cross-sales and lifetime value

We’ll match your contacts to cookies so you can target them with ads across the web. Just import your list directly from your CRM or utilize our integrations with Klaviyo, HubSpot, CampaignMonitor, and more.

Capture data from users you know — and those you haven’t met yet

AdRoll tracks the behavior of both identified and anonymous contacts. That means whenever someone interacts with your website, we’ll remember and store the activity so you can personalize their ad experiences later on.

Build new segments and audiences

Create custom audiences based on how visitors interact with your site. From there, we’ll continuously refresh your segments based on new interests and site activity so you can continue to target them accurately.

Harness the power of your ecommerce store

Learn how shoppers engage with your store and identify top spenders and cart abandoners. AdRoll integrates with Shopify, WooCommerce, and others to reveal event-level insights for ecommerce brands.

“We have been running Contextual targeting for many months. It allows us to appear on more premium placements targeting categories linked to Family and Parenting which ensures that we are bringing on new users of the right audience.”