Advertising should be intentional.
We believe in an engaging, data-driven marketing landscape where every ad is worth viewing.
Our technology
For nearly two decades, we've been at the forefront of advertising and marketing innovation.
Programmatic predictions
BidIQ, our AI-powered bidding engine, ensures you place optimal bids without overspending — every time. BidIQ leverages real-time and historical consumer behavior data to predict the likelihood of the desired outcome and then places bids that are most likely to achieve results.
Dynamic creative optimization
Using predictive modeling, we personalize dynamic ads to individual consumers with the most relevant products from your product feed. Running static ads instead? Our AI automatically chooses optimal visuals and copy, eliminating the need for creative A/B testing.
Advanced audience modeling and targeting
Intelligent machine learning and a database of 1.2+ billion internet user profiles help us find and target your ideal customers. We deliver more impressions and conversion opportunities using your choice of targeting strategies, including contextual, behavioral, and lookalike.
“Since last year, our revenue has increased 191%, our attributed conversions 177%, and our engagement 33%. We’re reaching and converting customers higher in the funnel.”
Service that fits your strategy
Every marketing team is unique. That’s why we offer varying levels of service to support your strategy — however it needs.
Self-Service
Hit the ground running on your own. Launch and manage campaigns on the AdRoll platform today and access resources and customer support specialists whenever you need them.
Explore self-service
Managed Services
Enhance your marketing team with a trusted advertising partner. With managed services, you'll be assigned a dedicated team of platform experts ready to help you achieve your marketing goals.
Explore managed services