Marketing Analytics

Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.

Return on Ad Spend (ROAS) Calculator

What is a good return on ad spend? Use this data-driven calculator to help you budget your ad spend and estimate your likely performance.

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CTV Insights: Most Advertisers See CTV as Essential to Ad Strategy

We see evidence of growing CTV adoption, with CTV ad spend projected to reach $46.89 billion by 2028. What are advertisers using CTV for and why? The stats show that it’s multipurpose.

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Mobile Attribution Use Cases

There are many reasons mobile-first platforms closely track their analytics and fine-tune campaigns with tracking baked in. These are the reasons you want to track mobile metrics, either through your own process or an MMP.

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How to Attribute App Installs to an Ad Campaign

Normally, advertisers can’t accurately attribute app installs to an ad campaign. In this guide, we’ll learn how you can attribute app installs to better optimize your ad strategies.

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Advertising in 2025: Privacy Changes & Trendy Hype Plateaus

With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.

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How to Use Attribution Data to Make Ad Changes

Attribution data is indispensable for advertisers aiming to optimize their campaigns, offering insights into customer journeys and pinpointing valuable touchpoints that drive conversions. Learn how to optimize ads with this data here.

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Navigating Seasonality in Travel Marketing: Leveraging Predictive Analytics for Strategic Success

In an industry where demand is heavily influenced by holidays, weather, and global events, understanding and adapting to seasonal trends is crucial to success. Learn how to use predictive analytics to amp up your strategy here.

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UTM Management 101

UTM (Urchin Tracking Module) codes are a fundamental tool for anyone looking to analyze and optimize their online marketing efforts. Learn how to use these codes effectively here!

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A Beginner's Guide on How to Advertise on Google

Whether you’re a marketing expert or just starting out, you’ve likely learned Google Ads is a tried and true method for increasing brand awareness and sales. Click here to get the step-by-step process of launching Google ads.

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Which KPIs to Use to Track User Acquisition Success

User acquisition is a crucial part of the marketing and sales funnel. Find out how to accurately track your efforts with these KPIs and campaign template. Click here to learn more.

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Conversion Tracking: A Beginner's Guide

Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.

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