Advertising in 2025: Privacy Changes & Trendy Hype Plateaus
With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.
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Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
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How to Use Attribution Data to Make Ad Changes
Attribution data is indispensable for advertisers aiming to optimize their campaigns, offering insights into customer journeys and pinpointing valuable touchpoints that drive conversions. Learn how to optimize ads with this data here.
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Navigating Seasonality in Travel Marketing: Leveraging Predictive Analytics for Strategic Success
In an industry where demand is heavily influenced by holidays, weather, and global events, understanding and adapting to seasonal trends is crucial to success. Learn how to use predictive analytics to amp up your strategy here.
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UTM Management 101
UTM (Urchin Tracking Module) codes are a fundamental tool for anyone looking to analyze and optimize their online marketing efforts. Learn how to use these codes effectively here!
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A Beginner's Guide on How to Advertise on Google
Whether you’re a marketing expert or just starting out, you’ve likely learned Google Ads is a tried and true method for increasing brand awareness and sales. Click here to get the step-by-step process of launching Google ads.
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Which KPIs to Use to Track User Acquisition Success
User acquisition is a crucial part of the marketing and sales funnel. Find out how to accurately track your efforts with these KPIs and campaign template. Click here to learn more.
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Conversion Tracking: A Beginner's Guide
Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.
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Campaign Tracking: The Limitations of Google Analytics 4 (GA4)
In the fast-paced digital marketing world, understanding your ad campaign’s true impact is critical for staying competitive. Click here to learn about why using more than just GA4 is critical.
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3 First-Party Data Stats You Need to Know
First-party data is the name of the game when it comes to targeted ads in the future of advertising — here are stats to prove it (+ what you need to do now). Click here to read on.
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How to Create a Marketing Strategy to Increase ROAS
Deciding to make paid media a part of your marketing is easy, developing a strategy that makes the most of your spend and delivers results requires more. Learn how to optimize your campaigns for ROAS here.
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