Understanding Programmatic Data: How It Powers Automated Advertising
Learn what programmatic data is, where it comes from, and how it drives smarter automated advertising decisions across every campaign.
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Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
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AdRoll vs. StackAdapt: Which Programmatic DSP is Best?
If you're looking into programmatic DSPs, AdRoll and StackAdapt both come up as key players. But at a glance, when do you choose which? We break down how they compare and their pricing. This post breaks down StackAdapt and AdRoll and how they compare on key features, capabilities, pricing, and plans.
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CTV Insights: Most Advertisers See CTV as Essential to Ad Strategy
We see evidence of growing CTV adoption, with CTV ad spend projected to reach $46.89 billion by 2028. What are advertisers using CTV for and why? The stats show that it’s multipurpose.
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Mobile Attribution Use Cases
There are many reasons mobile-first platforms closely track their analytics and fine-tune campaigns with tracking baked in. These are the reasons you want to track mobile metrics, either through your own process or an MMP.
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How to Attribute App Installs to an Ad Campaign
Normally, advertisers can’t accurately attribute app installs to an ad campaign. In this guide, we’ll learn how you can attribute app installs to better optimize your ad strategies.
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Advertising in 2025: Privacy Changes & Trendy Hype Plateaus
With 2024 wrapping up, we’re optimistic about what the future brings for advertising. Here’s what you need to brace for 2025 and stay ahead.
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How to Use Attribution Data to Make Ad Changes
Attribution data is indispensable for advertisers aiming to optimize their campaigns, offering insights into customer journeys and pinpointing valuable touchpoints that drive conversions. Learn how to optimize ads with this data here.
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Navigating Seasonality in Travel Marketing: Leveraging Predictive Analytics for Strategic Success
In an industry where demand is heavily influenced by holidays, weather, and global events, understanding and adapting to seasonal trends is crucial to success. Learn how to use predictive analytics to amp up your strategy here.
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UTM Management 101
UTM (Urchin Tracking Module) codes are a fundamental tool for anyone looking to analyze and optimize their online marketing efforts. Learn how to use these codes effectively here!
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A Beginner's Guide on How to Advertise on Google
Whether you’re a marketing expert or just starting out, you’ve likely learned Google Ads is a tried and true method for increasing brand awareness and sales. Click here to get the step-by-step process of launching Google ads.
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