Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
Attribution data is indispensable for advertisers aiming to optimize their campaigns, offering insights into customer journeys and pinpointing valuable touchpoints that drive conversions. Learn how to optimize ads with this data here.
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In an industry where demand is heavily influenced by holidays, weather, and global events, understanding and adapting to seasonal trends is crucial to success. Learn how to use predictive analytics to amp up your strategy here.
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UTM (Urchin Tracking Module) codes are a fundamental tool for anyone looking to analyze and optimize their online marketing efforts. Learn how to use these codes effectively here!
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Whether you’re a marketing expert or just starting out, you’ve likely learned Google Ads is a tried and true method for increasing brand awareness and sales. Click here to get the step-by-step process of launching Google ads.
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User acquisition is a crucial part of the marketing and sales funnel. Find out how to accurately track your efforts with these KPIs and campaign template. Click here to learn more.
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Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.
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In the fast-paced digital marketing world, understanding your ad campaign’s true impact is critical for staying competitive. Click here to learn about why using more than just GA4 is critical.
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First-party data is the name of the game when it comes to targeted ads in the future of advertising — here are stats to prove it (+ what you need to do now). Click here to read on.
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Deciding to make paid media a part of your marketing is easy, developing a strategy that makes the most of your spend and delivers results requires more. Learn how to optimize your campaigns for ROAS here.
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Marketing automation isn't just for direct-to-consumer businesses, B2B businesses can benefit from it, too. Learn how and what strategies work.
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