Psychometrics: How Consumer Attitudes Influence Buying Behavior [AUDIO GUIDE]
Psychometrics is all about getting a real understanding of customers — their wants, needs, and motivations — and creating better online experiences.
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Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
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Goals and KPI Target Setting for Marketing Campaigns
Before kicking off any marketing strategy it's vital to know what your goals are and the key performance indicators attach to them. Find out how to set the right ones for your business.
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Attribution and Measurement: Tracking and Optimizing Digital Performance [CHECKLIST]
Attribution is at the heart of every smart marketing optimization. In this blog, learn the basics and download your free checklist to get started.
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Predictive Analytics: Accelerate Your Growth
Data is everywhere. But, while most analytics report what has already occurred, predictive analytics uses data from the past to predict the future.
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Multivariate Testing vs. A/B Testing
Let's go over the common uses, advantages, and limitations of a/b testing and multivariate testing, so you can decide which works best for your business.
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Measurement: Metrics for Digital Marketing Success
What is measurement? Measurement uses metrics and key performance indicators (KPIs) to figure out how your efforts are impacting your business.
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Increase Website Traffic: How to Do It Without Breaking the Bank
No matter the size of the budget, every D2C brand wants to increase website traffic. But how can brands with limited funds do it without breaking the bank?
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Implementation and Testing for D2C Brands
Your ads don’t need to be perfect when they go live. A big part of marketing is testing and changing your methods accordingly.
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5 Customer Experience Metrics to Measure
Customer loyalty depends on customer experience. Check out the five common key customer experience metrics you should be measuring.
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Input vs. Output Metrics: When to Use Each
Together, output and input metrics are critical to identifying goals, creating strategic plans, and determining priorities. So, what are they?
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