Marketing KPIs: How to Track Your Business Goals
You don’t want to waste time focusing on marketing KPIs unrelated to your goals. Here's how to find the right ones for your business, along with some examples.
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Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
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Actionable Insights: How to Set Up Your Digital Marketing Analytics
When digital marketing analytics are set up correctly, they are a powerful tool for marketers, enabling them to make data-driven optimizations. Learn more.
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AdRoll Spring Product Update: The Future of Marketing Automation
This Spring, we introduced our automation builder! A seamless way to connect your display ads, social ads, and email in one place. Launch, manage, measure, improve. Learn more here.
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6 Email Marketing Metrics You Should Be Tracking
There are dozens of metrics related to email marketing, so figuring out the important ones can be hard. Let's run through 6 essential ones today.
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Cross-Channel A/B Testing Fundamentals
Want to test your campaign effectiveness across channels? Start with these fundamentals for cross-channel A/B testing.
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Advertising Impressions & How to Track Them: A Guide
Ad impressions can be one of the most confusing digital marketing metrics to understand and track. Here's a guide to help you track impressions.
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Retargeting and Brand Awareness Ads: FAQs
The world of ads changes fast. Whether you've just hit go on your first campaign or you've got years of experience, these questions are always at top of mind. Get our expert's answers here.
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5 Tips for Reviewing Your TikTok Ad Performance
The party doesn’t stop once your ad goes live on TikTok — to achieve the results of your dreams, keep these five tips in mind when reviewing your TikTok ad performance.
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6 Secrets to Measuring Your Pinterest Ad Performance
If you don’t measure your Pinterest ad performance, how do you know when and where to make improvements? Here are 6 secrets to optimize your Pinterest ad campaigns.
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5 Steps to Building a First-Party Data Strategy
First-party data has never been more important. If you’re unsure how to get started with building a strategy, this guide has you covered.
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