3 First-Party Data Stats You Need to Know
First-party data is the name of the game when it comes to targeted ads in the future of advertising — here are stats to prove it (+ what you need to do now). Click here to read on.
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Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
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How to Create a Marketing Strategy to Increase ROAS
Deciding to make paid media a part of your marketing is easy, developing a strategy that makes the most of your spend and delivers results requires more. Learn how to optimize your campaigns for ROAS here.
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What is B2B Marketing Automation? 5 Key Strategies
Marketing automation isn't just for direct-to-consumer businesses, B2B businesses can benefit from it, too. Learn how and what strategies work.
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Marketing KPIs: How to Track Your Business Goals
You don’t want to waste time focusing on marketing KPIs unrelated to your goals. Here's how to find the right ones for your business, along with some examples.
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Actionable Insights: How to Set Up Your Digital Marketing Analytics
When digital marketing analytics are set up correctly, they are a powerful tool for marketers, enabling them to make data-driven optimizations. Learn more.
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AdRoll Spring Product Update: The Future of Marketing Automation
This Spring, we introduced our automation builder! A seamless way to connect your display ads, social ads, and email in one place. Launch, manage, measure, improve. Learn more here.
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6 Email Marketing Metrics You Should Be Tracking
There are dozens of metrics related to email marketing, so figuring out the important ones can be hard. Let's run through 6 essential ones today.
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Cross-Channel A/B Testing Fundamentals
Want to test your campaign effectiveness across channels? Start with these fundamentals for cross-channel A/B testing.
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Advertising Impressions & How to Track Them: A Guide
Ad impressions can be one of the most confusing digital marketing metrics to understand and track. Here's a guide to help you track impressions.
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Retargeting and Brand Awareness Ads: FAQs
The world of ads changes fast. Whether you've just hit go on your first campaign or you've got years of experience, these questions are always at top of mind. Get our expert's answers here.
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