Choosing Between UTM Tagging and Auto-Tagging
UTM source tracking and auto-tagging are the two kinds of tagging you're likely to encounter. They share some functions but also have some unique features.
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Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
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Google Tag Manager vs. Google Analytics: Understanding the Difference
Google Tag Manager and Google Analytics are often confused with one another. Let's dive into how they differ.
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UTM Best Practices: The Ultimate List
Here are 9 must-know UTM best practices to help you effectively dig through data to make continuous optimization decisions.
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Digital Marketing KPIs That Matter to D2C Brands
Are your marketing efforts working? Here is a master list of digital marketing KPIs for D2C brands to answer this million-dollar question.
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Declutter Your Data to "Spark Joy" in 2021
If your marketing team is drowning in data, it’s time for a Marie Kondo-style declutter. Here’s how AdRoll can help.
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The 5 Most Important Numbers When You Site Audit With Google Analytics
Here’s a close look at the five most important aspects of a site audit you can tackle with Google Analytics.
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How Marketing Analytics Should Evolve to Provide Actionable Data
Every business needs reliable analytics. Learn how your marketing analytics technology stack should progress to fit your business growth.
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All the Metrics from Google Analytics You Should Be Tracking Now
Google Analytics is one of the most important tools for a marketer. Here is a beginner’s guide to all the metrics you should zero in on.
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Google Analytics Attribution 101
In this article, we’ll review how to use attribution in Google Analytics, highlight key features and limitations, and more.
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Getting Started With A/B Testing in Marketing
Learn more about how to use A/B testing in your cross-channel marketing strategy to test user experiences, optimize performance, and drive campaign results.
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