The Top Google Analytics Alternatives for Powerful Data Gathering
Google Analytics is the “big name, but did you know there are Google Analytics alternatives with even better functions and features?
Read More
Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
-
-
Key Metrics and KPIs for Social Media Advertising Performance Tracking
Learn about all the best social media advertising metrics and KPIs you should measure and track to help make key decisions in your social media ad strategies.
Read More
-
How to Write Good Product Descriptions
Struggling to optimize your product descriptions? Here’s how to write SEO-focused product descriptions that persuade, captivate, and sell. Learn more.
Read More
-
Choosing Between UTM Tagging and Auto-Tagging
UTM source tracking and auto-tagging are the two kinds of tagging you're likely to encounter. They share some functions but also have some unique features.
Read More
-
Google Tag Manager vs. Google Analytics: Understanding the Difference
Google Tag Manager and Google Analytics are often confused with one another. Let's dive into how they differ.
Read More
-
UTM Best Practices: The Ultimate List
Here are 9 must-know UTM best practices to help you effectively dig through data to make continuous optimization decisions.
Read More
-
Digital Marketing KPIs That Matter to D2C Brands
Are your marketing efforts working? Here is a master list of digital marketing KPIs for D2C brands to answer this million-dollar question.
Read More
-
Declutter Your Data to "Spark Joy" in 2021
If your marketing team is drowning in data, it’s time for a Marie Kondo-style declutter. Here’s how AdRoll can help.
Read More
-
The 5 Most Important Numbers When You Site Audit With Google Analytics
Here’s a close look at the five most important aspects of a site audit you can tackle with Google Analytics.
Read More
-
How Marketing Analytics Should Evolve to Provide Actionable Data
Every business needs reliable analytics. Learn how your marketing analytics technology stack should progress to fit your business growth.
Read More