Implementation and Testing for D2C Brands
Your ads don’t need to be perfect when they go live. A big part of marketing is testing and changing your methods accordingly.
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Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
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5 Customer Experience Metrics to Measure
Customer loyalty depends on customer experience. Check out the five common key customer experience metrics you should be measuring.
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Input vs. Output Metrics: When to Use Each
Together, output and input metrics are critical to identifying goals, creating strategic plans, and determining priorities. So, what are they?
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How to Build an Effective E-Commerce Metrics Dashboard
Now is the time to master your metrics. Check out our tips on how to build an e-commerce metrics dashboard that goes beyond the basics.
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How to Measure the Success of Video Content
There are three key ways that you can reap all of the benefits of video content while measuring and optimizing for long-term success.
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Going Beyond Viewability
Viewability has become one of the hottest topics among today's marketers. With 54% of display ads never being viewed, it's obvious why. In this post, we cover what it is, why it's important, and more.
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Measuring Impact: The Beginner’s Guide to Incrementality
Incrementality helps identify the channels and tactics that generate the most value. Let's go over how it can positively impact your bottom line.
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The Metrics You'll Need to Effectively Advertise Online
Most marketers already know that measurement is of the utmost importance. Here are the metrics you'll need to effectively assess performance.
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Getting Started With Google Analytics
Are you unsure how to combine your advertising platform with Google Analytics? We're here to make the process simple to follow.
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