DOOH Measurement: Understanding DOOH Metrics, Methods, and Attribution
Learn how programmatic DOOH is measured, from modeled impressions and brand lift to foot traffic, sales lift, and more.
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Attribution
Marketing attribution is essential to understanding how consumers arrive at their purchasing decisions. With accurate attribution, brands can better determine what motivates their customers to engage with their brands at each step of the buyer's journey. Through this process, brands learn what aspects of their marketing approach are most effective. Marketers are then able to refine their strategies by reallocating resources to the most rewarding channels.
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How to Attribute Your Multi-Channel Marketing Strategy
Understanding the role individual platforms play in driving conversions, within a multi-channel marketing strategy is a challenge. Learn how to attribution your efforts and improve your marketing. Click here to get started.
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2026 DOOH Advertising Strategy: A Full-Funnel Guide to Programmatic Success
Execute a 2026 DOOH advertising strategy that wins customers across the full marketing funnel, from TOFU brand awareness to BOFU foot traffic. Learn the benefits of DOOH and how to measure your success.
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Beyond Black Friday: How to Turn Holiday Traffic Into Year-Round Growth
In our latest webinar, "Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth," we discuss how to turn one-time discount hunters into loyal customers. This is our recap with core strategies to carry through Q1, including segmentation triage, channel prioritization, and more.
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Why AdRoll is Your Ideal Programmatic DSP
AdRoll helps you run full-funnel, multi-channel ad campaigns. Learn how our programmatic DSP enables better ad campaigns that convert customers.
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Mobile Attribution Use Cases
There are many reasons mobile-first platforms closely track their analytics and fine-tune campaigns with tracking baked in. These are the reasons you want to track mobile metrics, either through your own process or an MMP.
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How to Attribute App Installs to an Ad Campaign
Normally, advertisers can’t accurately attribute app installs to an ad campaign. In this guide, we’ll learn how you can attribute app installs to better optimize your ad strategies.
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Mobile Ad Attribution: How App Tracking Works
App tracking is essential for driving growth and ensuring you stay ahead of the curve. Let’s take a closer look at mobile app tracking and how it works.
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Best Practices in Marketing Attribution: Harnessing Advanced Data Insights for Precision Marketing
Let’s dive into the key data practices ensuring reliable attribution modeling: preserving data quality, employing deeper granularity, data normalization, data governance, and implementing multi-touch attribution (MTA) models.
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AdRoll + Improvado Unlock the Power of Marketing Data With Cross-Channel Attribution
Through this partnership, AdRoll customers can access enterprise-grade premium analytics in a user-friendly interface at a competitive price point.
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Our customers average 5x return on ad spend. Don’t miss out.