Why First-Touch and Last-Touch Attribution Are Out of Style
Single-touch attribution is out of date because the customer journey is changing and spans many devices and marketing channels. Learn more.
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Attribution
Marketing attribution is essential to understanding how consumers arrive at their purchasing decisions. With accurate attribution, brands can better determine what motivates their customers to engage with their brands at each step of the buyer's journey. Through this process, brands learn what aspects of their marketing approach are most effective. Marketers are then able to refine their strategies by reallocating resources to the most rewarding channels.
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Attribution: From Awareness to Beyond
Branding plays an essential part in attribution. Explore how brand awareness efforts lead to higher customer retention and loyalty rates.
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Attribution Implementation: What to Expect
When you’re getting started with attribution implementation, it's natural to experience some confusion. Let's go over a few commonly asked questions.
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The Different Types of Multi-Touch Attribution Modeling [INFOGRAPHIC]
Learn more about multi-touch attribution models, the benefits, how they differ from other models, and how to implement multi-touch attribution for your campaigns.
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Cracking Ad Performance With Attribution
Find out how the latest updates to the Attribution Dashboard makes it easier to surface ad performance metrics for your marketing tactics.
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Total Conversions: New Addition to AdRoll Attribution
We’re excited to introduce the latest addition to your Attribution dashboard, "Total Conversions" — giving clients a more complete view of their website conversions.
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Last Click Is Killing Your Business
You may have seen the headlines that “Last click is dead.” But despite the industry moving away from a last-click attribution model, marketers still evaluate campaign success with this approach. Why?
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Digital Marketing Attribution Checklist
In the age of data, it’s more important than ever to know what’s working. Here's an attribution checklist to help your attribution get up and running.
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Blended Attribution: An Introduction
These days, most people don’t click on ads. But that doesn’t mean they aren’t influenced by them. Read on to discover the benefits of blended attribution.
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Own Your Marketing Attribution Strategy
In the past, businesses used a last-click attribution model to measure their campaigns. Your new marketing attribution strategy should be more advanced.
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