Blended Attribution: An Introduction
These days, most people don’t click on ads. But that doesn’t mean they aren’t influenced by them. Read on to discover the benefits of blended attribution.
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Attribution
Marketing attribution is essential to understanding how consumers arrive at their purchasing decisions. With accurate attribution, brands can better determine what motivates their customers to engage with their brands at each step of the buyer's journey. Through this process, brands learn what aspects of their marketing approach are most effective. Marketers are then able to refine their strategies by reallocating resources to the most rewarding channels.
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Own Your Marketing Attribution Strategy
In the past, businesses used a last-click attribution model to measure their campaigns. Your new marketing attribution strategy should be more advanced.
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Improve the Impact of Your Ads with Blended Attribution
In this post, we help you improve the impact of your ads with blended attribution. If you're brand new to attribution, you might find this helpful.
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AdRoll Attribution Dashboard: Analyze Your Campaigns
Let's go over how to analyze your campaigns in our attribution dashboard to see how your AdRoll campaigns contribute to your customer’s path to convert.
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