Cross-Channel Retargeting Campaign Management: Why Coordination Beats Channel Count
Retailers rank cross-channel coordination as their top execution challenge. See what's breaking down, and learn how teams can fix it.
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Retargeting
Retargeting creates touch points to remind your customers of products and services they loved after leaving your website without buying. If you're just launching your first retargeting campaign or you're a seasoned marketer with thousands of ads in your past, we've got guides, strategies, worksheets, tools, and more, all to help you grow your business.
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CTV Retargeting: Why Retailers Are Piloting and What It Takes to Scale
91% of retailers are piloting CTV retargeting despite low confidence in it. Learn why cross-channel coordination is the real driver of CTV success.
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Why 87% of Retailers Can't Crack 20% Cart Recovery
Only 13% of retailers recover more than 20% of abandoned carts. New data reveals what separates them: timing, targeting, and testing. See the data here.
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The Ultimate Advertising Strategy: Display, Native, Video, CTV, DOOH, & Paid Search
With shrinking budgets, you’re looking for all the ways to cut costs and consolidate bills to save some coin. Invest in a strategic multi-channel marketing strategy with display, native, video, and search ads. Find out how here.
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9 Best Retargeting Platforms: Overview, Comparison, and Features
This guide to retargeting platforms will show you what to look for in a modern retargeting platform, the types of platforms you can expect, and an overview of some of the best with their strengths and weaknesses.
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Best CTV Ad Platforms: Comparing 8 DSPs, Walled Gardens, and Specialized Platforms
Let's go over 8 CTV ad platforms and how they compare across reach, audience targeting, and measurement. We'll look at AdRoll, Viant, TTD, StackAdapt, Google DV360, Amazon DSP, MNTN, and Vibe.
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CTV Optimization Basics: Bid Strategy & Frequency to Maximize CTV Performance
Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.
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6 Types of Retargeting Ads That Can Boost Your Campaigns
Do you need inspiration for your next retargeting ad campaign? We give you creative retargeting ideas that capture attention at any funnel stage.
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B2B Holiday Marketing: What Advertisers Need to Know About the Holidays
B2B companies, don't turn the lights off for holiday marketing. Our guide teaches you why you need to stay online during the holidays, and what you can do for end of year ad campaigns to prep for Q1.
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2025 Holiday Marketing Trends: What Advertisers Need to Know
Should you adjust budget for lower customer spend in 2025? This guide helps advertisers navigate the 2025 holiday season with the latest insights on consumer spending, AI, ad channels, and more.
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