How to Win Sales With Location-Based Advertising
You’ve stumbled across this blog and will soon discover a strategy to stop losing potential customers to competitors and encourage more local purchases: location-based advertising.
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Retargeting
Retargeting creates touch points to remind your customers of products and services they loved after leaving your website without buying. If you're just launching your first retargeting campaign or you're a seasoned marketer with thousands of ads in your past, we've got guides, strategies, worksheets, tools, and more, all to help you grow your business.
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Bottom-of-Funnel (BOFU) Marketing Strategies That Drive Conversion
The bottom of the funnel is the stage where you focus on turning interested customers into loyal ones. Your BOFU marketing needs to give these potential customers the right incentive and resolve any lingering doubts to complete their purchase.
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What is Connected TV (CTV) Advertising? A Beginner's Guide
Connected TV (CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. Dive into an intro here.
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Brand Awareness Strategies & Tactics: A Customer Q&A
Read on to learn how these marketing experts grew their brands in 2023 and which strategies and tactics they are prioritizing for 2024 and beyond.
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Trends and Tips to Elevate Your 2024 Marketing Strategy
Marketers should plan to take advantage of any opportunities and aim to turn obstacles into positive solutions in 2024! Here are some tips and tricks to make this year your best yet.
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Comparing Native vs. Display Ads
Native or display ads? Which ad type is right for your campaign? It depends on your goals! Dive into the differences, benefits, challenges, and more for these ad types. Click here to get started.
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How to Turn Holiday Bargain Hunters Into Loyal Customers
After you’ve engaged with many discount-hunting customers during the holidays, what happens? Don’t let one-off buyers disappear from your radar! Convert them into loyal buyers with these tips.
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How to Use Retargeting to Increase Loyalty During the Holidays Webinar Recap
For most brands, the holidays are the happiest time of the year, offering opportunities to boost sales and turn new customers into lifelong buyers. But how do you stand out and keep customers coming back during the most important time of the year and beyond?
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The Ultimate Guide to Demographic Segmentation
Demographic segmentation can help you reach your target audience with precision. Learn how to use demographics to optimize your campaign and increase conversions.
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The AdRoll + Klaviyo Integration: Elevate ROI and Enhance Customer Experience
Today we announce an exciting new partnership and product integration with Klaviyo — an intelligent marketing automation platform for email, SMS and push notifications.
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