Static Ads vs Dynamic Ads: How to Choose the Right Display Ad Type
Ready to run digital banner ads but not sure which ad type will perform best? Learn more about static vs. dynamic ads and how to use them strategically here.
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Retargeting
Retargeting creates touch points to remind your customers of products and services they loved after leaving your website without buying. If you're just launching your first retargeting campaign or you're a seasoned marketer with thousands of ads in your past, we've got guides, strategies, worksheets, tools, and more, all to help you grow your business.
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How to Increase ROAS: 3 Tips from Kevin Brkal
Looking for ways to be more efficient with your 2023 marketing budget? Check out these three ROAS increasing tips from marketing pro, Kevin Brkal.
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AdRoll vs. Display & Video 360 (DV360)
If you’re launching display and video ads, you’ve probably heard of AdRoll and DV360. Compare what each tool offers and get started with AdRoll today!
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2023 Trends Digital Marketers Should Use Right Now
Learn more about the important roles influencers, contextual targeting, social video and consolidated reporting can play in your 2023 digital marketing strategy.
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The 4 Rules to Successful Video Campaigns
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
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Advice to Close Out Your 2022 Marketing + Prepare for 2023
Excerpts from “Cyber Week is Over… Now What?” with Vibhor Kapoor - Chief Marketing Officer, Cathy Bergstrom - Sr. Director of Product Management, and Lizzie Chapman - VP Technology Partnerships & Channels.
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Everything You Need to Know About Creating a Digital Marketing Channel Mix Strategy
With so many marketing channels to choose from, how can you determine which are best for your business? Learn how, when, and why to diversify your media mix.
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Retargeting Ads in Less Than 10 Mins
Use this guide to understand what retargeting is, the different types, ways to get started, and best practices to keep in mind.
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Scary Stories to Tell on Zoom 2: Beware of the Walking Dead Audience
A small group of marketers try to save their startup from being overrun by an undead terror: users that engage but don’t buy! Click here to find out if they engage the zombies and get away!
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6 Must-Haves for Abandoned Cart Recovery Ads
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