AdRoll Makes Waves in the G2 Summer 2026 Report
The voices of our customers are at the heart of every recognition we earn. See how their feedback is reflected in the Summer 2026 Report.
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AdRoll Keeps the Momentum Going in G2’s Fall 2026 Reports
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Fall is on the way, and with it comes another round of G2 recognition for AdRoll. In G2’s Fall 2026 Reports, AdRoll and AdRoll ABM earned top rankings across advertising and account-based marketing, reflecting the value our customers continue to find in our platforms.
These results were powered by both sides of AdRoll: AdRoll, our multichannel advertising platform for reaching and converting customers across channels, and AdRoll ABM, our full-funnel account-based marketing solution for identifying the right accounts and turning buyer signals into engaged pipeline.
Our customers are at the heart of every recognition we earn. Here’s a look at some of the biggest wins from this season.
A Strong Fall 2026 Showing
This fall, AdRoll and AdRoll ABM appeared in 616 reports and earned 186 medals. We received 112 Leader badges, ranked among the top three in 122 reports, and took the #1 spot in 31. We also improved our ranking in 219 reports compared with Summer 2026.
A few highlights include:
Global Grid Report for Retargeting
Momentum Grid Report for Account-Based Advertising
Momentum Grid Report for Display Advertising
Enterprise Grid Report for Account-Based Advertising
Grid Report for Attribution
Mid-Market Implementation Index for Retargeting
AdRoll Leads in Retargeting and Digital Advertising
AdRoll held onto the #1 position in G2’s Global Retargeting Grid, with our customer satisfaction score climbing to 97.6. We also remained a Leader in Display Advertising, Cross-Channel Advertising, Mobile Advertising, Native Advertising, and Demand Side Platform.
One of our biggest moves came in Attribution, where we climbed six positions and moved from High Performer to Leader. We also added Leader recognition in Asia Pacific Display Advertising and Mid-Market Asia Pacific Display Advertising.
Fast to implement and easy to work with
AdRoll moved to #1 in the Mid-Market Retargeting Implementation Index, earning Most Implementable and Fastest Implementation recognition. These awards reflect a faster, smoother path from implementation to launch.
Small business customers also recognized the experience of working with us, naming AdRoll Best Relationship in Retargeting and Easiest to Do Business With in Video Advertising.
AdRoll ABM Builds Momentum Across Core ABM Categories
AdRoll ABM received the #2 position in the Account-Based Advertising Momentum Grid for the Global Mid-Market. We also moved from Contender to Leader in Enterprise Account-Based Advertising.
Account-Based Orchestration had a strong season, too. AdRoll ABM remained a Global Leader and climbed three positions to #2 in the Momentum Grid. Our customer satisfaction score in the category rose 6.5 points compared to Summer 2026.
Strong relationships and sharper account intelligence
AdRoll ABM ranked #1 for relationship quality in Account-Based Analytics across both the Overall and Mid-Market reports. We also gained ground in Marketing Account Intelligence, Buyer Intent Data Providers, and Lead Intelligence.
Those improvements reflect what our customers need from ABM: a clearer view of which accounts are showing interest, better ways to prioritize them, and the ability to act on those insights across channels.
Love for Both Platforms
Our customers showed us some love again this fall, with both AdRoll and AdRoll ABM earning G2’s “Users Love Us” badge. Reviewers highlighted AdRoll’s campaign setup, retargeting performance, reporting, integrations, and support. For AdRoll ABM, they called out account-level visibility, audience targeting, buyer-intent insights, and support for stronger marketing and sales alignment.
What Our Fall 2026 Results Mean for You
For our customers, these rankings reflect the work happening every day: launching campaigns faster, reaching buyers across channels, identifying accounts with real interest, and understanding what’s driving results.
Whether you’re growing a consumer brand with AdRoll or building B2B pipeline with AdRoll ABM, we’re here to help you work more efficiently and get more from your marketing.
Ready to see what AdRoll can do for your marketing? Request a demo.
Last updated on August 25th, 2026.