3 First-Party Data Stats You Need to Know
First-party data is the name of the game when it comes to targeted ads in the future of advertising — here are stats to prove it (+ what you need to do now). Click here to read on.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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Sales Holidays for Small Businesses
Black Friday and Cyber Monday are the star holidays of the season, but they’re not the ONLY holidays. Here are lesser known holidays for your business to celebrate this year.
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What is TikTok Shop and How to Use It
TikTok has recently integrated an ecommerce platform within the platform, making it easy for users to view and buy products from their favorite brands or creators without closing the app. Find out how to use TikTok shop for yourself here.
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AdRoll BidIQ: Machine Learning for Better Marketing
Machine learning and AI are having a moment, but AdRoll has been leveraging this tech for years. Find out how our proprietary machine learning engine, BidIQ, helps you optimize your campaigns.
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How to Use Instagram Story Ads for the Holidays
Instagram Stories engage millions of users every day. Are you using them to their full potential? Click here to find out how you can use this ad type to boost holiday campaign engagement.
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4 Great Holiday Campaigns to Inspire Yours
Whether your brand is sentimental, sarcastic, or something in between, there’s a way to make your holiday campaigns stand out this season. Click here to see 4 inspiring examples.
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Getting Started With Multivariate Testing in Marketing
Learn about what multivariate testing is, how it differs from A/B testing, and how to implement multivariate testing as a part of your digital marketing strategy.
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The Ultimate Guide to Demographic Segmentation
Demographic segmentation can help you reach your target audience with precision. Learn how to use demographics to optimize your campaign and increase conversions.
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Customer Segmentation Strategy for Cross-Channel Campaigns
Learn more about customer segmentation and the different models so you can effectively target customers for your cross-channel marketing campaign.
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How to Create a Marketing Strategy to Increase ROAS
Deciding to make paid media a part of your marketing is easy, developing a strategy that makes the most of your spend and delivers results requires more. Learn how to optimize your campaigns for ROAS here.
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