Digital Advertising

Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.

How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business

Though social ads can be incredibly powerful, you don’t want to accidentally blow up your budget in the process. How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business will teach you everything you should know about using social ads.

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Spring Clean Your Advertising Stack

We’re talking about tidying up your advertising stack, ensuring it’s primed and ready to tackle challenges and opportunities in 2024. Click here to get the list of ad tools to make your 2024 successful.

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How to Use Attribution Data to Make Ad Changes

Attribution data is indispensable for advertisers aiming to optimize their campaigns, offering insights into customer journeys and pinpointing valuable touchpoints that drive conversions. Learn how to optimize ads with this data here.

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Brand Awareness Strategies & Tactics: A Customer Q&A

Read on to learn how these marketing experts grew their brands in 2023 and which strategies and tactics they are prioritizing for 2024 and beyond.

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Customer Celebration: How One Digital Marketer is Growing Multiple Shopify Plus Stores Programmatically With AdRoll

Learn how one AdRoll customer grew multiple Shopify plus stores with the power of AdRoll. Click here to read the Health Nutrition story.

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Elevating Your Real Estate Brand Awareness: Mastering Audience Targeting in a Digital World

Now, more than ever, home buyers and sellers are using tech to streamline their search for an agent/brokerage or home. Click here to learn about effective real estate marketing strategies.

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Navigating Seasonality in Travel Marketing: Leveraging Predictive Analytics for Strategic Success

In an industry where demand is heavily influenced by holidays, weather, and global events, understanding and adapting to seasonal trends is crucial to success. Learn how to use predictive analytics to amp up your strategy here.

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UTM Management 101

UTM (Urchin Tracking Module) codes are a fundamental tool for anyone looking to analyze and optimize their online marketing efforts. Learn how to use these codes effectively here!

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Unveiling Cupid’s Playbook: Valentine’s Day Campaigns to Gain Insights From

The holidays are a great time to engage in seasonal marketing. Check out these successful Valentine's Day campaigns from big brands to inspire your V-Day strategy this year!

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Strategies for Furniture Retailers to Streamline Online Campaigns

If you’re a furniture retailer looking to improve your marketing strategy, it’s time to learn about the roles of a consistent brand story and data centralization. Click here to learn more.

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Trends and Tips to Elevate Your 2024 Marketing Strategy

Marketers should plan to take advantage of any opportunities and aim to turn obstacles into positive solutions in 2024! Here are some tips and tricks to make this year your best yet.

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