Digital Advertising

Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.

How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business

Though social ads can be incredibly powerful, you don’t want to accidentally blow up your budget in the process. How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business will teach you everything you should know about using social ads.

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All the Metrics from Google Analytics You Should Be Tracking Now

Google Analytics is one of the most important tools for a marketer. Here is a beginner’s guide to all the metrics you should zero in on.

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What Is Behavioral Segmentation and How Do You Use It?

Here's a beginner's guide to behavioral segmentation and how you can use it to increase your sales.

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Google Ads vs. Facebook Ads: A Full Comparison

The first step in deciding where you should invest your money for paid ads is understanding the difference between Google Ads vs. Facebook Ads. Read on for a full comparison.

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Don’t Pause Ad Spend — Instead, Analyze It Now to Optimize for Q4

This is the perfect time for marketers to find ways to make their existing campaign strategies more effective with AdRoll.

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How Do Agencies Sell Advertising in a Post-COVID-19 World?

Here are several ways that agencies can talk to their clients about advertising today, and get them to invest their ad spend successfully.

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What Is Dynamic Creative Optimization?

Dynamic creative optimization offers a powerful tool for constructing a more comprehensive and immersive digital environment for audiences.

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Ad Copy: 5 Data-Driven Best Practices

A recent analysis of ad copy across AdRoll’s massive dataset has uncovered several copywriting tricks that can boost ad performance. Read on to learn more.

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Ads During a Crisis: The Dos and Don’ts

Here are some of the dos and don’ts that brands should take aboard when considering how best to implement ads during a crisis.

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How to Advertise a Clothing Brand

Here are several of the latest creative trends in advertising that apparel and fashion brands can use to get in focus and stay competitive. Learn more.

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Ad Creatives: Best Practices for D2C Finance Companies

Here are best practices for ad creatives that D2Cs in the finance industry can adopt to get their message across in a highly competitive marketplace.

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