10 Integrations for Your Multichannel Advertising Strategy
Learn about advertising integrations, what they do, and our top 10 for better ad strategy to reduce complicated adtech stacks.
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Audience Targeting
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AdRoll vs. StackAdapt: Which Programmatic DSP is Best?
If you're looking into programmatic DSPs, AdRoll and StackAdapt both come up as key players. But at a glance, when do you choose which? We break down how they compare and their pricing. This post breaks down StackAdapt and AdRoll and how they compare on key features, capabilities, pricing, and plans.
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How to Choose the Best DOOH Platform: Platform Types, Features, and Benefits
This post breaks down the DOOH platform essentials. We’ll guide you through what to look for, the types of DOOH ad platforms out there, and how they compare.
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2026 DOOH Advertising Strategy: A Full-Funnel Guide to Programmatic Success
Execute a 2026 DOOH advertising strategy that wins customers across the full marketing funnel, from TOFU brand awareness to BOFU foot traffic. Learn the benefits of DOOH and how to measure your success.
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Best CTV Ad Platforms: Comparing 8 DSPs, Walled Gardens, and Specialized Platforms
Let's go over 8 CTV ad platforms and how they compare across reach, audience targeting, and measurement. We'll look at AdRoll, Viant, TTD, StackAdapt, Google DV360, Amazon DSP, MNTN, and Vibe.
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CTV Full Funnel Strategies: Building Campaigns for Optimal Marketing Results
You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
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CTV Optimization Basics: Bid Strategy & Frequency to Maximize CTV Performance
Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.
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Pitchbook
Learn how financial data and research firm PitchBook used AdRoll's ABM strategy to cut CPC by 37.9%, accelerate their sales cycle by 14.9%, and achieve a 24.3% higher win rate.
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AI Disruption in Advertising, Explained
As AI accelerates innovation across advertising and ad tech, marketers are being forced to rethink how platforms, data, and decision-making fit together. Watch now.
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Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth
Turn seasonal shoppers into year-round customers. Watch now.
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Why AdRoll is Your Ideal Programmatic DSP
AdRoll helps you run full-funnel, multi-channel ad campaigns. Learn how our programmatic DSP enables better ad campaigns that convert customers.
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The 32 Best Ways to Generate More B2B Sales Leads
Learn how to find qualified leads with our list of 32 methods to generate B2B leads. We'll teach you the best places for B2B leads and how to warm leads up.
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B2B Holiday Marketing: What Advertisers Need to Know About the Holidays
B2B companies, don't turn the lights off for holiday marketing. Our guide teaches you why you need to stay online during the holidays, and what you can do for end of year ad campaigns to prep for Q1.
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What is Keyword Contextual Targeting and How to Use It
What is contextual targeting? Learn when to use category and keyword contextual targeting for advertising campaigns that reach the right audiences, even in the privacy-forward future.
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CTV Ads That Perform: Unlock Smarter Targeting With AdRoll + Experian
Watch on-demand as AdRoll and Experian give an inside look at our newest CTV advertising solution—built to help marketers reach the right households with smarter, privacy-conscious data. Watch now.
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12 Retargeting Examples for Your Advertising Strategy
With so many touchpoints in the customer journey, you’ll need creativity in how you engage with your audience. This blog post will give you 12 examples from AdRoll for potential retargeting techniques.
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CTV Insights: US Adults Are Spending on TV and Favoring CTV Ad Brands
Advertisers are curious if CTV will lead to quick wins, which they can sometimes gain from other digital platforms. Yes and no. Evidence shows shoppers do buy from CTV, but many advertisers consider it a platform to prioritize brand awareness.
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CTV Insights: More CTV Platforms Means More Time Spent with CTV
Some recent data highlights the trend in growing CTV attention and reveals where advertisers are putting CTV budget. The average time spent per day with CTV will grow 6.9% this year, and CTV ad attention rose to 51.5% in Q1 2024.
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AdRoll has generated over $165 billion in revenue for customers.
Our customers average 5x return on ad spend. Don’t miss out.