Audience Targeting

Hunger-Fighting Global Non-Profit

Learn how a hunger and poverty-fighting global non-profit runs donation campaigns efficiently with AdRoll.

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A Guide to Facebook Lookalike Audiences

A Facebook lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. Click here to learn how to use them.

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How to Turn Holiday Bargain Hunters Into Loyal Customers

After you’ve engaged with many discount-hunting customers during the holidays, what happens? Don’t let one-off buyers disappear from your radar! Convert them into loyal buyers with these tips.

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How Top Forex Brands Use Programmatic Advertising to Get Ahead

Watch this on-demand webinar to gain a competitive edge and discover winning strategies based on industry insights. Learn poven methods for targeting high-value forex audiences, leveraging automation, and maximizing ROI. Watch now.

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Campaign Tracking: The Limitations of Google Analytics 4 (GA4)

In the fast-paced digital marketing world, understanding your ad campaign’s true impact is critical for staying competitive. Click here to learn about why using more than just GA4 is critical.

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AdRoll + Klaviyo: Boost Conversions with Personalized Ads

Enhance your marketing strategy with personalization at its core. We've partnered with Klaviyo to bring you an integration that helps you elevate engagement and conversions through consistent, personalized marketing experiences.

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Customer Segmentation Strategy for Cross-Channel Campaigns

Learn more about customer segmentation and the different models so you can effectively target customers for your cross-channel marketing campaign.

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The Ultimate Guide to Demographic Segmentation

Demographic segmentation can help you reach your target audience with precision. Learn how to use demographics to optimize your campaign and increase conversions.

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How to Leverage Customer Data Unification for Cross-Channel Campaigns

Customer data unification improves the quality of data and enables you to leverage unified data insights into the decision-making process for cross-channel campaigns.

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How to Tailor Your Holiday Campaign to Your Ideal Customer

The better you target and tailor your holiday campaign, the better your results will be. Click here to get quick tips for leveraging your ICP for holiday sales.

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AI-Driven Marketing Strategies: Webinar Recap and Insights

In our recent webinar ‘How to Amplify your Marketing with AI’, we discuss how AI is a game-changer for your marketing efforts. Here, you'll find key tips, tools, and resources from our webinar on how to maximize AI's potential, and take your marketing to the next level.

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Audience Segmentation 101: Finding Your Way to Marketing Success

Personalization has rapidly gained popularity as a cornerstone tactic in marketing and customer service strategies. Click here to get started with audience segmentation basics.

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Understanding Lookalike Audiences and How They Can Help Your Ads Reach New Heights

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Facebook Ad Targeting: Know Your Audience

Here's all you need to know about Facebook Ad Targeting, including ways to narrow your audience and improve the ROI of your ads.

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The AdRoll Difference: Setting New Standards in Digital Advertising

Digital advertising is a dynamic and rapidly evolving landscape driven by technological advancements, changing consumer behavior, and shifting industry trends. Find out how AdRoll makes it all easier.

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The Benefits of Data-Driven Advertising; Insights and Examples

Data-driven marketing is key for the future of marketing. With consumer data being highly valuable and available, how can marketers leverage it to make customer experiences as seamless as possible?

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Blending Marketing Automation and CRM to Unify Your Strategies

Learn more about the differences between CRM and marketing automation as well as how to use them together to maximize your overall marketing strategy.

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How to Find Your Target Audience: 7 Strategies

There are plenty of things at your disposal that can help you dig into the demographics of your target audience. Here are seven strategies to help you.

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