How to Win Sales With Location-Based Advertising
You’ve stumbled across this blog and will soon discover a strategy to stop losing potential customers to competitors and encourage more local purchases: location-based advertising.
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Audience Targeting
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Contextual Targeting Examples for Better Advertising Strategies
Advertisers should recognize the significant impact of contextual targeting — it establishes genuine connections with consumers and increases engagement. This strategy displays ads to viewers depending on the content they’re viewing at that moment.
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Audience Targeting Tactics for Better Crypto Advertising
Crypto companies have a unique hurdle to overcome in advertising: targeting the right audience while adhering to regulatory requirements. Digital ad platforms have some of the best tools for targeting a crypto audience.
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Advertising for iGaming Companies: Strategies for Digital Campaign Success
iGaming brands face regulatory hurdles and intense competition that requires substantial investment in reaching potential players. Since the industry is thriving, companies have to work harder than ever to differentiate themselves and create ads that resonate with their audiences.
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Best Practices for Programmatic Advertising
Leveraging programmatic ads effectively requires a strategic approach. In this blog, we cover some programmatic best practices to ensure you get the most out of your campaign budget.
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How to Know Your Marketing Funnel is Broken
If you have low conversion rates, receive negative feedback, or struggle to reel in high-quality leads, it might be time to assess your full-funnel marketing strategies.
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Connected TV (CTV): What is It, How to Use It, and How to Start
Watch on-demand: AdRoll talks all things connected TV (CTV): what is it, how to use it, how to add it into your strategy, targeting opportunities and more. Watch now.
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Audience Segmentation & Targeting
Master the techniques for effectively targeting your audiences at various stages of the marketing funnel to drive brand awareness and conversion.
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Behavioral Targeting
Learn how to craft a robust behavioral targeting and retargeting strategy to deploy personalized ads that resonate with your audience.
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Contextual Targeting
Elevate your digital marketing with contextual targeting. Discover how to align ads with relevant content for better engagement and ROI.
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Demographic Segmentation
Discover the power of demographic segmentation in marketing. Learn the definition, types, and how to effectively use it to target your audience.
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Prospecting
Enhance your marketing efforts with proven prospecting techniques. Explore various ways to engage and convert potential customers.
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Retargeting
Discover the power of retargeting ads. Learn the 8 steps to create effective retargeting campaigns for driving conversions and engagement!
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Unlocking the Power of Twitch Advertising: Connect With Your Audience Where They Live and Play
When it comes to the vast landscape of online advertising, platforms like YouTube, Facebook, and TikTok often steal the spotlight. Enter: Twitch. A place where your audience may be spending more and more of their time. Click here to learn more.
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Elevating Your Real Estate Brand Awareness: Mastering Audience Targeting in a Digital World
Now, more than ever, home buyers and sellers are using tech to streamline their search for an agent/brokerage or home. Click here to learn about effective real estate marketing strategies.
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Trends and Tips to Elevate Your 2024 Marketing Strategy
Marketers should plan to take advantage of any opportunities and aim to turn obstacles into positive solutions in 2024! Here are some tips and tricks to make this year your best yet.
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Health Nutrition
Learn how Health Nutrition saw a 52% increase in BFCM campaign sales.
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Hunger-Fighting Global Non-Profit
Learn how a hunger and poverty-fighting global non-profit runs donation campaigns efficiently with AdRoll.
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