Beyond Black Friday: How to Activate Your Customer Data for Ongoing Growth

Turn seasonal shoppers into year-round customers.

Black Friday/Cyber Monday brings huge spikes in traffic and first-party data, but real growth comes from what brands do after the holiday rush. In this on-demand session, experts from AdRoll, Klaviyo, Recharge, and Maison MRKT break down the exact steps ecommerce teams should take to turn BFCM buyers, browsers, and subscribers into repeat purchasers in Q1 and beyond.

Whether you’re focused on retention, lifecycle marketing, subscription growth, or paid media optimization, this conversation is packed with practical strategies you can implement immediately.

Key Topics

• Activating BFCM engagement data in the first 7 days
• Identifying discount-only shoppers vs. long-term loyalists
• High-ROI channels for post-holiday re-engagement
• Re-engaging high-intent browsers who didn’t convert
• Using first-party data to power retargeting & lookalike audiences
• Subscription tactics that increase retention and reduce churn