AI Disruption in Advertising, Explained

AI is reshaping the advertising landscape at a pace the industry hasn’t seen before—but not every change signals real disruption. In this on-demand session, AdRoll CEO Roli Saxena sits down with Terence Kawaja, Founder & CEO of LUMA Partners, to unpack what AI actually means for marketers, platforms, and the future of the ad tech ecosystem.

From separating hype from real impact to understanding how AI is influencing full-funnel marketing, measurement, and decision-making, this conversation offers a clear, grounded view of where the industry is headed—and what marketers should focus on next.

Whether you’re navigating platform consolidation, evaluating new AI-powered tools, or rethinking how data and automation fit into your strategy, this session delivers practical perspective and insight you can apply immediately.

Key Topics

• How AI is truly disrupting advertising—and where it isn’t
• Separating real signals from hype in emerging AI trends
• What the evolving ad tech landscape means for marketers
• The role of AI in full-funnel, multichannel marketing
• How platforms are using AI to drive predictions and performance
• What stays constant as technology—and the LumaScape—changes