Hawaii Shark Encounters: Success Story
Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) with video ads.
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D2C/Ecommerce
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I’d Rather Be With My Dog: Success Story
Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI.
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How PADI Found Success With Video
Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.
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How AdType Expanded Its Presence to Europe & Beyond
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns.
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Why Customer Lifetime Value Matters: A Discussion with AdRoll President, Scott Gifis (Part II)
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
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Why Customer Lifetime Value Matters: A Discussion with AdRoll President, Scott Gifis (Part I)
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
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Video Advertising Best Practices
If you're unsure which platforms perform the best or how to create the most visually stunning video, here are the video advertising best practices.
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Specialized: How They Increased Conversions by 25%
Specialized gave their marketing a digital touch, resulting in a 7% increase in customer retention and 25% boost in direct traffic conversions.
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Valentine's Day: How People Are Spending Their Money
Each year, consumers spend billions of dollars on Valentine's Day. In this blog post, find out how they're shopping, what they're buying, and more.
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