Why Competitive Research Matters
In business, competitive research matters. Conduct an effective competitive analysis by using this easy step-by-step process.
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D2C/Ecommerce
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It’s All About Empathy: How to Understand, Influence, and Connect With Customers
A strategy based on behavioral psychology and customer empathy can help brands influence consumer behavior and create long-lasting customer relationships.
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Unrolling: The Supreme Brand
Over two decades ago, the brand that turned streetwear into high fashion opened its doors. How did Supreme become one of the most influential brands ever?
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Seeing 2020: 4 Digital Marketing Trends You Should Be Thinking About
With the end of the year fast approaching, it's crucial to have a clear view and understanding of these four digital marketing trends.
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5 Film Books That Will Teach You About Marketing Storytelling
The best tidbits don't always have to come from your industry. Here's a list of filmmaking books that will teach you about marketing storytelling.
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Community Marketing: Why Building a Community Around a Brand Fuels Growth
Utilizing community marketing is one of the best ways to give customers value at every stage of their journey and increase customer lifetime value (CLV).
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The Coming Robot Apocalypse: Disruption and Opportunity in an AI-Powered Future
The coming AI apocalypse will disrupts traditional notions of work and employment, and opens up opportunities for smaller brands to level the playing field.
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What Is Customer Lifetime Value and How Do You Calculate It?
Customer lifetime value is one of the most critical pieces of information to calculate. By doing so, you can gain a 360° view of your marketing. Learn more.
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10 Community Building Tips to Make the Holidays Merry
The holidays are around the corner, and there's no better time to get started on your community building efforts. Here are 10 tips to help you get started.
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