Meet The Marketing Flywheel
Move aside, marketing funnel - there’s an improved customer journey model around, and it’s the marketing flywheel.Find out how your business can use it.
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D2C/Ecommerce
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The Sorting Hat of Marketing: Psychographic Segmentation
Customer details like age and location aren’t enough. Use the magic of psychographic segmentation to understand your customers.
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What is Competitive Benchmarking?
Competitive benchmarking and competitive analysis are two separate ways to solve an issue. So, what exactly is competitive benchmarking?
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D2C Brand Spotlight: Out of Regz
AdRoll sat down with Joe Van, founder of the hair product brand, Out of Regz, to discuss go-to-marketing strategies, lessons learned, & tips for D2C brands.
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Surviving Amazon: Tips for E-commerce Growth In 2020
As emerging D2C brands duke it out across the digital landscape for e-commerce growth, one competitor looms larger than the rest: Amazon.
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Key Learnings From the Modern Retail Summit
Last week, we attended the Modern Retail Summit. Jam-packed with content, networking, and D2C retailers, the 3-day event was one for the books. Read more!
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Why It’s Important for D2C Brands to Find Their Key Differentiators
Whether it’s your brand’s mission or it’s founding story, it’s important to figure out what your company’s key differentiators are.
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Customer Marketing: What You Need to Know to Get Started
Customer marketing is about maximizing relationships with and revenue from your customers — via a range of strategies, such as retention and community.
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Guide to Building a Video Marketing Strategy
Most businesses use video marketing — that's no surprise. However, what separates a successful video from a flop is a robust video marketing strategy.
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