Experiential Sales: How to Tap Into the Millennial Market
Here are five ways that marketers can boost experiential sales in order to better tap into the lucrative millennial market.
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D2C/Ecommerce
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Ambr Eyewear: How I Built a D2C Brand
You don’t always need venture capital to succeed! Dan Nugent, Co-Founder of Ambr Eyewear, shares the process that went into building a successful D2C brand.
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COVID-19 Messaging: Dos and Don’ts
While there isn’t a template of rules that every business needs to follow, here are some dos and some don’ts around crafting COVID-19 messaging.
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Supply Chain Management: How to Navigate in a Crisis
Here are several supply chain management tactics that companies can use to proactively ward off some of the potential consequences.
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The Top Marketing Trends 50+ CMOs Say You Need to Know
As we head towards Q2, it’s important to reflect on the most influential trends that continue to shape the brand marketing industry in 2020.
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How Can Brands Make the Right First Impression?
Every customer wants to feel that they’re buying from an authentic, legitimate brand. But what constitutes a great brand first impression?
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Managing Remote Teams: A Crash Course
Spoiler alert: Working remotely is the way of the future workplace. However, for many managers, managing remote teams may be a challenge.
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Marketing Strategies: How Brands Are Pivoting During Hard Times
How do you pivot your marketing strategies during this challenging time to survive? Let’s take note from various brands around the world.
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Your Marketing Toolbox Needs a Makeover
Many marketers think they're a tool away from cracking the customer code, but a bloated marketing toolbox makes it harder to keep track of it all.
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