How to Create a Differentiation Strategy
With new brands popping up daily and channels making it easier for shoppers to buy, it's harder to stand out. The key is to have a differentiation strategy.
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D2C/Ecommerce
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Fourth of July Sales: How to Skyrocket Your Revenue
To skyrocket your own Fourth of July sales, we’ve compiled four growth strategies from ambitious brands that can help you make the most of this holiday.
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Owned Channels: Ways to Use Them This Fourth of July
If you’re running ad campaigns this July 4th holiday, here are 4 helpful tips to boost your digital initiatives and get your owned channels in order.
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Apparel Retailers: 3 Ways to Speed Up Growth
Growing an apparel business has plenty of challenges. Find out how apparel retailers are utilizing AdRoll to fuel their growth in this post.
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How Smart Agencies Boost Their Clients' ROI
Today’s ambitious agencies are doing more work than ever before. Find out how agencies utilize AdRoll to boost client ROI.
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Father's Day: 3 Tips for Driving More Sales
Father’s Day is right around the corner. In this post, learn 3 quick tips that will unlock more sales on this moneymaker holiday.
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A Digital Makeover: Dermalogica's Success Story
Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.
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Re-Engage Customers With a Memorial Day Campaign
In this post, we give a few steps to creating a Memorial Day campaign that'll re-engage past customers and ultimately, lead to big sales.
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5 Ways to Optimize Your Memorial Day Sales Emails
Before you fire up the grill or pack your beach bag, learn f5 ways you can optimize your Memorial Day sales emails and capture a chunk of those consumers.
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Hawaii Shark Encounters: Success Story
Find out how Hawaii Shark Encounters lowered their cost per thousand impressions (CPM) and cost per acquisition (CPA) with video ads.
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I’d Rather Be With My Dog: Success Story
Find out how I'd Rather Be With My Dog automated their workflow, personalized their customer experiences at scale, and delivered a consistently strong ROI.
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How PADI Found Success With Video
Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.
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How AdType Expanded Its Presence to Europe & Beyond
Find out how AdType helped clients engage with target audiences, make more sales, and measure the impact of their campaigns.
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Why Customer Lifetime Value Matters: A Discussion with AdRoll President, Scott Gifis (Part II)
During a Q&A session at eTail West, Scott Gifis offered his views on the state of customer acquisition, advice for optimizing customer retention programs, and predictions for the industry.
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Why Customer Lifetime Value Matters: A Discussion with AdRoll President, Scott Gifis (Part I)
In a Q&A panel at eTail West, Scott Gifis, President of AdRoll, offered his views on the state of the industry and provided expert tips to help enhance the customer & brand relationship.
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Video Advertising Best Practices
If you're unsure which platforms perform the best or how to create the most visually stunning video, here are the video advertising best practices.
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Specialized: How They Increased Conversions by 25%
Specialized gave their marketing a digital touch, resulting in a 7% increase in customer retention and 25% boost in direct traffic conversions.
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Valentine's Day: How People Are Spending Their Money
Each year, consumers spend billions of dollars on Valentine's Day. In this blog post, find out how they're shopping, what they're buying, and more.
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