How to Turn Visitors Into Customers
There are many ways to drive site traffic, but turning visitors into customers can be tricky. Learn the methods and ad types that can help you do just that.
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D2C/Ecommerce
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Tips to Create Product Videos for Marketing
There are many types of product videos for marketing. No matter what type you're working on, it's important to make sure that your video is compelling.
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How to Start a Fashion Blog
Whether you're an influencer or run a retail brand, blogging is the name of the game. Learn the basics of how to start a fashion blog.
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Multivariate Testing vs. A/B Testing
Let's go over the common uses, advantages, and limitations of a/b testing and multivariate testing, so you can decide which works best for your business.
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A Guide to Discounts and Promotions for D2C Brands
It's important to distinguish the difference between a discount and a promotion and when direct-to-consumer (D2C) should use each.
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Startup Guide: How to Attract Customers
Our startup guide will help you create a strong plan to attract customers from the early stages of development.
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Growth Marketing Strategies for Challenger Brands
While growth marketing’s definition seems straightforward, proper execution is a different story. Here's a list of growth marketing strategies to use.
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Minimum Advertised Pricing for Online Companies
It can be challenging for brands to ensure their products have consistent pricing across the web. Cue the minimum advertised pricing policy.
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Mobile Marketing Tips for E-Commerce Growth
If you want to be a thriving e-commerce business for decades to come, embracing mobile marketing is essential. Here are some tips to get you started.
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The Data-Driven Marketing Guide to Pricing Strategy
Data-driven marketing is a key tool in one of the most critical components of any strong marketing plan — pricing strategy.
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Ready, Set, Call to Action!: Creating a Compelling CTA
If you’re finding that your prospects aren’t taking the next step in your sales process, the issue could be a weak call to action (CTA).
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Paid Social vs. Organic Social: Creating a Hybrid Strategy
Social media marketing has evolved quite a bit over the past few years. Let's go over paid social vs. organic social and why you need a hybrid strategy.
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Getting It Built: How Startups Choose a Manufacturer
Seeing a product idea become a tangible reality is the ultimate thrill for any startup. Here's how to find the right manufacturer.
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Cart Abandoners: They’re Just Not That Into You (Yet)
They’re just not into you — but they’re about to be! Here are 5 effective strategies to re-engage shopping cart abandoners and convert them into happy customers.
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6 Marketing Tips for Small Businesses
More often than not, small companies have tight marketing budgets. Here are 6 (inexpensive) marketing tips for small businesses to check out.
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What is Mobile Marketing?
There are over 5 billion people who own a mobile device. As a result, mobile marketing has become a hot topic. But what is mobile marketing?
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A Simple Guide for a High Impact Referral Program
Referred customers have a 16% higher customer lifetime value than average customers. Learn how to build a referral program that builds loyalty and revenue.
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What is Personalized Marketing?
94% of customers and marketing professionals say that personalization is extremely important. Let's go over what personalized marketing is and its benefits.
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