CCPA: What It Is and What It Means for Brands
It's a new era of online privacy. On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. Here's what you need to know.
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D2C/Ecommerce
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Laying the Foundation for Your Brand’s Digital Transformation [TEMPLATES]
A digital transformation is all about having the tools and insights to create experiences that keep customers engaged and loyal. Learn how to get started.
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Seeing The Difference: How to Build A Clear Vision Statement [TEMPLATE]
Employees want to work for a company they believe in. A vision statement can be a powerful reminder that they’re part of something bigger than themselves.
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How Augmented and Virtual Reality Are Used in Marketing
The economic impact of augmented and virtual reality is predicted to reach a staggering $29.5 billion in 2020. Is your business ready for AR and VR?
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The Oscars: The Glitz, Glam, and the Marketing Lessons
The glitz! The glam! And the...marketing lessons? That’s right — behind the crystal curtains, there’s a lot that a marketer can take away from the Oscars.
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How to Build a More Effective Landing Page
Check out these tips for creating an impressive landing page that’ll convert customers and give any brand a great virtual storefront.
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Optimize Your Website for Voice Search
Voice search is becoming more popular than ever. As a D2C company, making sure your website is optimized for voice searches is critical.
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E-Commerce Strategies to Stay Ahead in 2020
As we settle into 2020, here are four big e-commerce strategies, in no particular order, that you'll want to know about to edge out your competition.
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Social Commerce: Boost Your Brand's ROI
Use your company’s social media presence to drive your sales directly through social commerce. Here are some tips and tricks to get started.
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Unrolling: The Ryan Reynolds Brand
In this edition of Unrolling, we focus on Ryan Reynolds and how he manages to be an actor, a brand, and a key component of many other popular brands.
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What is Employee Advocacy?
Though it’s not a new concept, employee advocacy has become top-of-mind for many social media marketers and is among some of the biggest trends of 2020.
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Customer Loyalty Programs: Engage Your Customers
It’s not easy to build your brand with direct to consumer relationships. That's where customer loyalty programs come into play.
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Email Marketing: A Guide for Beginners[TEMPLATE]
If you’re just getting started with email marketing, it may seem a little daunting. We’re here to help you grasp the basics with a complimentary template.
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Acquisition Marketing: What You Need to Know
Acquisition marketing differs from awareness since the idea behind it is to target audiences that are in the consideration stage. Learn more in this post.
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A Guide to Demand Generation Marketing
Demand generation marketing is a bit of an umbrella term for several strategies at all levels of the marketing funnel. Learn all about demand marketing.
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Multichannel Marketing Reporting Dashboard 101 [TEMPLATE]
Learn about multichannel reporting dashboards for digital marketing and download your free Google Data Studio template. Built by Supermetrics and AdRoll, this template will help you uncover powerful campaign insights.
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Customer Journey Stages: A Breakdown for Agencies [AUDIO GUIDE]
Agencies are finally looking beyond awareness and focusing on all the customer journey stages. Learn how to build a complete experience for audiences.
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Customer Lifecycle: How to Connect With Customers
The customer lifecycle is essential when developing a marketing strategy. Let's explore the customer lifecycle through the lens of a local business.
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