How to Create a Marketing Strategy for D2C Brands
Since D2C brands have end-to-end control over all of their processes, it’s essential to have a comprehensive marketing strategy in place.
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D2C/Ecommerce
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Meet The Marketing Flywheel
Move aside, marketing funnel - there’s an improved customer journey model around, and it’s the marketing flywheel.Find out how your business can use it.
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The Sorting Hat of Marketing: Psychographic Segmentation
Customer details like age and location aren’t enough. Use the magic of psychographic segmentation to understand your customers.
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What is Competitive Benchmarking?
Competitive benchmarking and competitive analysis are two separate ways to solve an issue. So, what exactly is competitive benchmarking?
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D2C Brand Spotlight: Out of Regz
AdRoll sat down with Joe Van, founder of the hair product brand, Out of Regz, to discuss go-to-marketing strategies, lessons learned, & tips for D2C brands.
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Surviving Amazon: Tips for E-commerce Growth In 2020
As emerging D2C brands duke it out across the digital landscape for e-commerce growth, one competitor looms larger than the rest: Amazon.
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Key Learnings From the Modern Retail Summit
Last week, we attended the Modern Retail Summit. Jam-packed with content, networking, and D2C retailers, the 3-day event was one for the books. Read more!
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Why It’s Important for D2C Brands to Find Their Key Differentiators
Whether it’s your brand’s mission or it’s founding story, it’s important to figure out what your company’s key differentiators are.
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Customer Marketing: What You Need to Know to Get Started
Customer marketing is about maximizing relationships with and revenue from your customers — via a range of strategies, such as retention and community.
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Guide to Building a Video Marketing Strategy
Most businesses use video marketing — that's no surprise. However, what separates a successful video from a flop is a robust video marketing strategy.
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Why Competitive Research Matters
In business, competitive research matters. Conduct an effective competitive analysis by using this easy step-by-step process.
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It’s All About Empathy: How to Understand, Influence, and Connect With Customers
A strategy based on behavioral psychology and customer empathy can help brands influence consumer behavior and create long-lasting customer relationships.
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Unrolling: The Supreme Brand
Over two decades ago, the brand that turned streetwear into high fashion opened its doors. How did Supreme become one of the most influential brands ever?
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Seeing 2020: 4 Digital Marketing Trends You Should Be Thinking About
With the end of the year fast approaching, it's crucial to have a clear view and understanding of these four digital marketing trends.
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5 Film Books That Will Teach You About Marketing Storytelling
The best tidbits don't always have to come from your industry. Here's a list of filmmaking books that will teach you about marketing storytelling.
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Community Marketing: Why Building a Community Around a Brand Fuels Growth
Utilizing community marketing is one of the best ways to give customers value at every stage of their journey and increase customer lifetime value (CLV).
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The Coming Robot Apocalypse: Disruption and Opportunity in an AI-Powered Future
The coming AI apocalypse will disrupts traditional notions of work and employment, and opens up opportunities for smaller brands to level the playing field.
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What Is Customer Lifetime Value and How Do You Calculate It?
Customer lifetime value is one of the most critical pieces of information to calculate. By doing so, you can gain a 360° view of your marketing. Learn more.
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