Brand Equity 101: A Primer for D2C Brands
D2C brands have been talking about brand equity a lot lately, but many businesses might not have a full understanding of what it really is.
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Brand Awareness
Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
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Brand Partnerships: Why They Matter for D2C Brands
Two is better than one! Let's explore why D2C is considered the future of retailand why more and more D2C companies are seeking out brand partnerships.
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Strong Branding: 10 Elements of a Good Brand Identity
Creating strong branding isn't easy and there are many factors to consider, so check out our list of the top 10 elements that create a strong brand identity.
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Unrolling: The LOLA and Hims Branding Campaigns
LOLA and Hims: Similar companies, different audiences. Discover how they skyrocketed to success with their unique marketing approaches.
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Why Brands Shouldn’t Take Themselves Too Seriously
There's a blurred line between marketing and entertainment. Let’s dive into a few examples of how brands have embraced humor in their campaigns.
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3 Ways to Increase Brand Awareness
Brand awareness is critical to your brand's success. Find out the three things you can do to increase brand awareness.
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What is Brand Awareness?
Brand awareness is all about telling a brand story that creates emotional connections with customers. Savvy D2C brands use it to imporve CLV and CAC.
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Is Co-Marketing the Key to D2C Marketing Success?
Two is better than one: Co-marketing campaigns can produce great results for companies of all sizes, particularly direct-to-consumer brands — find out how.
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Crafting a Brand: How the Dallas Cowboys Became America's Team
The Dallas Cowboys have leveraged the America's Team moniker to build their story — crafting a brand with innovation, investment, and success on the field.
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Shark Tank: Lessons for D2C Brands
Shark Tank offers many valuable marketing and business lessons for D2C brands. Here are 5 noteworthy pitches to chew on.
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