Why Video Content Is the Best Way to Tap Into Brand Marketing
Video content is a perfect starting point for businesses to start leveraging the power of brand marketing and make a business profitable.
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Brand Awareness
Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
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Unrolling: Tushy
In this month's Unrolling, we focus on Tushy: a bidet that “saves your ass, saves your money, saves the planet, and saves the world.”
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The Steve Madden Brand: 5 Business Tips We Learned
Here are 5 things we learned from the Steve Madden's marketing strategies, beginning with the designer's early days followed by his rise. Learn more.
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Unrolling: Virgil Abloh
In this month's Unrolling, we focus on Virgil Abloh: DJ, artist, architect, designer, and artistic director at a French haute couture house.
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Unrolling: Museum of Ice Cream
In this edition of Unrolling, we explore the Museum of Ice Cream (MOIC): a $200 million empire with over 400,000 Instagram followers.
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8 Strategies for Building Brand Equity
Big brands are instantly recognizable, they have huge footprints, and they have a lot of brand equity. Learn more about building brand equity for your brand.
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Integrating Emails With Your Brand Marketing Strategy
Here are several simple approaches to integrate email marketing into your brand marketing strategy to boost conversion rates.
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Unrolling: Saturday Night Live
This is a look into lessons that brands can learn from one of the longest-running television shows in US history — Saturday Night Live.
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Unrolling: The Goodboy Brand
Find out how Goodboy serves as a brilliant counterpoint to the tropes, cliches, and memes that make up so much of startup coverage.
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Unrolling: Betabrand
Although they're known for their yoga work pants, there's a lot more to Betabrand than meets the eye. Let's unroll their origins and subsequent success.
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