Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
One of the most important things to ask yourself before creating an ad is: what is the objective? If you're not sure if brand awareness or direct response ads are right for you, click here to find out.
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Successful brands are frequently discussed on social platforms. Here are a few tips on how to use social media marketing to increase brand awareness.
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Ready to run digital banner ads but not sure which ad type will perform best? Learn more about static vs. dynamic ads and how to use them strategically here.
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Inclusive marketing should be at the forefront of every marketer's mind for the future. Click here to read five tips to get your brand started.
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The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
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CPMs have traditionally gone up at the end of every year. Is 2022 different? Click here to find out what the data predicts and what to do about it.
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The world of ads changes fast. Whether you've just hit go on your first campaign or you've got years of experience, these questions are always at top of mind. Get our expert's answers here.
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If you’ve spent any time on TikTok, you’ve probably stumbled upon Duolingo’s unhinged content. Here’s everything marketers need to know about Duolingo’s social media prowess.
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Ready to unleash the weirder side of your brand? Before you film your team partaking in the latest dance challenge on TikTok, check out these eight examples of A+ branded campaigns for some inspo and tips.
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