Unrolling Crown Affair: A Fireside Chat With Founder and CEO, Dianna Cohen
Here’s the story of Crown Affair’s savvy founder, Dianna Cohen, and everything you should know about the brand’s meteoric rise.
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Brand Awareness
Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
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The Beauty Brands To Watch in 2021
Beauty is a massive category poised for continued growth. Here are the brands that have been riding this wave and adding their unique spin.
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Unrolling: Bumble
How did Bumble edge out its competitors? And what can other companies learn from this young, Instagram-friendly, and woke brand?
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How to Create Content That Moves People and Search Rankings
Here's how search marketing can help future-proof your site and let you focus on creating content that readers and search engines will love.
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The Creativity Effect in Brand Awareness
People familiar with your brand are people more likely to buy from you. These creative campaigns have significantly increased brand awareness.
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Brand Awareness: How to Approach Brand Building
Brand awareness is essential to business growth. Here's how to approach brand building to produce long-term loyalty from customers.
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Unrolling: SmileDirectClub
SmileDirectClub has managed to transform mundane orthodontics into a fashionable, efficient experience through innovative advertising. Here’s their story.
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Hanging Out With Car Guy Garage: Why Brand Authenticity Matters
Car Guy Garage has evolved into a thriving family business thanks to their robust marketing strategy and commitment to brand authenticity.
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How AI Audience Targeting Can Build an Epic Brand
Guessing doesn’t work when it comes to audience targeting, and data analysis is beyond overwhelming. Here’s how AI-targeting can help.
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Unrolling: Fortnite
In this month's Unrolling, we focus on Fortnite: a video game that has become a virtual space rife with experiential, social, and marketing opportunities.
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