How to Use Google Trends to Inspire Your Marketing Strategy
Google Trends is a free tool every marketer needs to use. Here’s why.
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Brand Awareness
Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
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4 Ways to Increase Brand Awareness on Social Media
Social media and brand awareness go together like Oreos and milk — as long as you know how to do the equivalent of “twist, lick, and dunk.” Here's how.
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Five Steps to Building a Brand Strategy
Here are the five elements you need to consider when building your brand strategy.
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Unrolling: How the YETI Marketing Strategy Stays Cool
Here is a deep dive into YETI coolers, their devoted following, and how they made over $1 billion of sales in just 12 months with their marketing expertise.
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Linen House: Keeping Ahead of the Competition With a Strong Brand Identity
Linen House evolved into one of Australia's biggest bed linen and textile brands thanks to their strong brand identity.
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Unrolling Glossier: Building a Beauty and Wellness Ecommerce Empire
Here are some learning lessons from powerhouse D2C brand Glossier on community building, social media strategy, and product development.
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INCA Organics: Building Brand Trust With Sustainability and Product Transparency
Here's how INCA Organics is making waves in the active wellness space and taking steps to reduce their environmental footprint.
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Shopify Conversion Rate: What is a Good Rate & How Can You Increase It?
Find out what a good conversion rate is and learn how to increase your Shopify conversion rate with 4 key adjustments you can make to your website.
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Brand Trust: How to Gain Validity With Top-of-Funnel Customers
Here are best practices to build brand trust and bring in more top of funnel buyers through authentic interactions and compelling messaging.
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Unrolling Oculus: From a Kickstarter Campaign to a Billion-Dollar Company
Here’s the roll-up on how Oculus transformed from a crowdfunding sensation into a $2 billion brand that Facebook acquired within 601 days.
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