A Beginner’s Guide to Data Attribution
Here's how you can use data-driven attribution to accurately analyze marketing performance and optimize campaigns to achieve maximum ROI.
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D2C Brand Spotlight: 3V Gear
We cast a spotlight on 3V Gear — a manufacturer of heavy-duty tactical backpacks, sling bags, and everyday carry bags — and their talent for storytelling.
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Content Marketing: 9 Steps to Create a Killer Strategy
Though there’s no one-size-fits-all strategy, we do have nine tips that will lead you to success as you embark on your content marketing journey.
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From $0 to $1M in Just Months: How These 5 Startups Generated Big Sales
These startups demonstrate the connection between paying attention to what consumers want, offering the best possible product, and rapidly increasing sales.
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Why AI-Driven Product Recommendations Are Key to Conversions and Loyalty
AI-powered product recommendations can reshape the way consumers shop, in a way that traditional manual recommendations can’t come close to touching.
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7 Email Marketing Strategies to Grow Your Business During the New Normal
Let’s take a look at some top-performing email marketing strategies to grow your e-commerce business amid difficult times.
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Volcanica Coffee: Creating a Legacy for Generations to Come
In this week's episode, we chat with Aaron Contreras, Volcanica's Director of Coffee, about all things manufacturing, customer retention, and automation.
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Chart of the Month: Add-to-Cart Users Who Are Influenced by AdRoll Are 23% More Likely to Convert
Our analytics team explores what shopping cart abandoners have in common and what brands can do to stop leaking conversions.
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It's Black Business Month: How Challenger Brands Can Support Black Entrepreneurs
Only about 10% of companies are black-owned. Black Business Month was started to bring these numbers up to parity — and challenger brands can help.
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