The Importance of Ad Creative in Driving Conversions
Optimizing your ad strategy doesn't end at budgets and targeting. Ad creative is key to attracting and converting customers. Learn more about how ad creative impacts your strategy.
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Master All the Facebook Ad Formats
Get to know the different types of Facebook ads and learn about when and how to use them to get the best results across your Facebook ad campaigns.
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6 Ways to Improve Your Display Advertising
Increase impressions, clicks, and traffic using your display campaigns! Use these six tips to improve your display ads now.
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Getting Started With User-Generated Content
User-generated content is essential to digital marketing because it allows authentic customers to advertise for you. Learn tips for how to get started with UGC.
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5 Retargeting Strategies for Social Media
96% of first-time site visitors to a site aren't ready to complete a purchase. Follow along as we go over how social media retargeting can mitigate this.
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Will U.S. Congress Ban TikTok? 4 Potential Outcomes + What Marketers Can Do About Them
Is a 2023 TikTok ban likely? Click here to read four potential fates for the popular app + how marketers relying on TikTok can prepare for the impact.
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4 Elements to Test in Your Ads
Ad testing involves analyzing your ad concepts with a sample of your target market. By testing different variables like these, you can determine which version of your ad is most effective at achieving your goals and start seeing results in no time!
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Blending Marketing Automation and CRM to Unify Your Strategies
Learn more about the differences between CRM and marketing automation as well as how to use them together to maximize your overall marketing strategy.
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Proof of Concept: What It is and How to Do It Right
Before developing an idea into a product, there’s a crucial step that every business must take: executing a successful proof of concept. Learn more.
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