Attribution Implementation: The First 90 Days
There’s a lot of patience required after attribution implementation. Let’s go over what you should expect during the first 90 days.
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Brand Partnerships: Why They Matter for D2C Brands
Two is better than one! Let's explore why D2C is considered the future of retailand why more and more D2C companies are seeking out brand partnerships.
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Why First-Touch and Last-Touch Attribution Are Out of Style
Single-touch attribution is out of date because the customer journey is changing and spans many devices and marketing channels. Learn more.
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What is Mobile Marketing?
There are over 5 billion people who own a mobile device. As a result, mobile marketing has become a hot topic. But what is mobile marketing?
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A Simple Guide for a High Impact Referral Program
Referred customers have a 16% higher customer lifetime value than average customers. Learn how to build a referral program that builds loyalty and revenue.
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What is Personalized Marketing?
94% of customers and marketing professionals say that personalization is extremely important. Let's go over what personalized marketing is and its benefits.
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Strong Branding: 10 Elements of a Good Brand Identity
Creating strong branding isn't easy and there are many factors to consider, so check out our list of the top 10 elements that create a strong brand identity.
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How Small Businesses Can Use Ad Personalization
Ad personalization is a must-use tool for direct-to-consumer (D2C) small businesses. The strides that have been made in AdRoll' ad personalization in recent years enable small businesses to compete with larger companies. Learn more.
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Unrolling: The LOLA and Hims Branding Campaigns
LOLA and Hims: Similar companies, different audiences. Discover how they skyrocketed to success with their unique marketing approaches.
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