Omnichannel vs. Cross-Channel Marketing
Omnichannel vs. cross-channel marketing: Most of us are culprits of using these terms interchangeably — but they’re not actually the same thing.
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Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
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Getting Started With Omnichannel Retail: Shoppable Content
Shoppable content — you know you need to do it, but how? Get started with this essential omnichannel retail tactic with these quick ideas.
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What Is Omnichannel Marketing?
Omnichannel commerce has changed the way businesses engage with consumers and offers a holistic marketing approach compared to previous strategies.
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How to Create Ads for Digital Campaigns
2020 and 2021 accounted for massive growth in the online shopping sector, accompanied by a substantial increase in marketing efforts.
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Benefits of Omnichannel Personalization
Omnichannel experiences are the norm for today's consumers who interact with companies across multiple channels and platforms throughout their relationship.
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Best Practices for Creating Responsive Display Ads
If you’ve spent any time in the world of website design or digital marketing, there’s a good chance you’ve come across discussions related to responsive design.
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A Beginner's Guide to Cohort Analysis in Digital Marketing
Cohort analysis involves reviewing data reports for helpful information about customer behavior to craft new marketing campaigns and strategies.
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Omnichannel vs Multichannel: What's the Difference?
So what do "omnichannel" and "multichannel" mean, and how are they different from one another?
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How to Build an Omnichannel Marketing Strategy
You’re going to want to add “omnichannel marketing strategy” to your day-to-day dictionary — trust us, it’ll be the only way we sell in the years to come.
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CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and downsides of each, and how to determine which one to use for your ad campaigns.
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