What Are Shopping Ads and Why Should I Use Them?
Shopping ads are one of the biggest marketing opportunities you may be overlooking. Here’s why you should get started with them ASAP.
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D2C/Ecommerce
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Google Display Ads: How to Get Started
Want to showcase your ads across three million websites and 650,000 apps? Here’s how to get started with Google Display Ads.
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Optimizing Your Shopify Store’s Facebook Ads: An All-Levels Guide
The key to launching successful Facebook ads for your Shopify store? Continuous optimization. Here’s how to get started.
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How Virtual Influencers, AI, and SMS Marketing Form a New Channel in the Consumer Journey
Virtual influencers, artificial intelligence, and SMS marketing — together, these innovations create a new additive channel in the customer journey to provide brands with the opportunity to up their advertising game.
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Programmatic Advertising: 7 Common Questions, Answered
What is programmatic advertising, why is it important, and how do you get started with it? We have all the answers.
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Celebrity Endorsements: 3 Brand Campaigns We Love
It’s Oscars season, and we’re handing out virtual golden statuettes to three of the best celebrity-driven brand campaigns in recent years.
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4 Ways Abandoned Carts Hurt Your Shopify Store (Beyond Revenue Loss)
Nobody likes abandoned carts. Here’s why they’re hurting your brand more than you think—and what you can do instead.
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Is the Cart Abandonment Rate for Your Shopify Store High? This Could Be the Cause
Suffering from high cart abandonment rates? The first step to tackling this inevitable (and pesky) ecommerce challenge is to diagnose the exact problem.
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Your Actionable Guide to Abandoned Cart Recovery on Shopify
This guide offers Shopify merchants actionable tips to recover abandoned carts, drawing from the combined experience of AdRoll, Yotpo and Cohley. Read it now.
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Google Analytics Audit: A Checklist for Beginners
Google Analytics can be a beast to conquer for beginner marketers. We’re here to help configure your dashboard with our Google Analytics audit checklist.
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Pinterest Ads 101: A Checklist for Your First Campaign
Are Pinterest ads included in your marketing mix? Start reaching the platform’s high-intent shoppers — here’s how.
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AdRoll Spotlight: 3 Amazing Women in Ecommerce
Happy Women’s History Month! Learn about three impressive women making waves in the ecommerce world.
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AdRoll vs. Taboola
You’re ready to get started with native advertising, but which platform should you use? Here’s what to know about AdRoll vs. Taboola.
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Is Your Brand Ready for Shopify Plus? [CHECKLIST]
Shopify Plus provides ecommerce brands with numerous growth tools — but the platform doesn’t come cheap. Think you’re ready for the upgrade? Use this checklist to make sure.
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The Ultimate List of Shopify Apps, Tools and Features to Add to Your Store
Shopify offers thousands of apps ready for ecommerce brands to download. Which ones should you focus on? Here are some to add to the top of your list.
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Fix Shopify Mistakes: A Comprehensive List of Help Resources
Even Shopify gurus have room for improvement. Here’s a list of all the ways to get the help and support you need.
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Google Ads Showdown: Display Ads vs. Search Ads
Get ready for another ads showdown — this time, we’re keeping it in the family with Google Display ads vs. Search ads.
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An All-Levels Guide to Improve Shopify SEO With Tools and Resources
Do you have an SEO to-do list but need help getting started? Here’s our ultimate guide to all of the SEO tools and resources you need.
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