What Are Shopping Ads and Why Should I Use Them?
Shopping ads are one of the biggest marketing opportunities you may be overlooking. Here’s why you should get started with them ASAP.
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D2C/Ecommerce
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Google Display Ads: How to Get Started
Want to showcase your ads across three million websites and 650,000 apps? Here’s how to get started with Google Display Ads.
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Optimizing Your Shopify Store’s Facebook Ads: An All-Levels Guide
The key to launching successful Facebook ads for your Shopify store? Continuous optimization. Here’s how to get started.
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How Virtual Influencers, AI, and SMS Marketing Form a New Channel in the Consumer Journey
Virtual influencers, artificial intelligence, and SMS marketing — together, these innovations create a new additive channel in the customer journey to provide brands with the opportunity to up their advertising game.
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Programmatic Advertising: 7 Common Questions, Answered
What is programmatic advertising, why is it important, and how do you get started with it? We have all the answers.
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Celebrity Endorsements: 3 Brand Campaigns We Love
It’s Oscars season, and we’re handing out virtual golden statuettes to three of the best celebrity-driven brand campaigns in recent years.
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4 Ways Abandoned Carts Hurt Your Shopify Store (Beyond Revenue Loss)
Nobody likes abandoned carts. Here’s why they’re hurting your brand more than you think—and what you can do instead.
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Is the Cart Abandonment Rate for Your Shopify Store High? This Could Be the Cause
Suffering from high cart abandonment rates? The first step to tackling this inevitable (and pesky) ecommerce challenge is to diagnose the exact problem.
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Google Analytics Audit: A Checklist for Beginners
Google Analytics can be a beast to conquer for beginner marketers. We’re here to help configure your dashboard with our Google Analytics audit checklist.
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