CTV Strategies: How to Build and Optimize Campaigns
Learn practical CTV campaign strategies. Explore tactics for targeting, measurement, and optimization to prove value across the funnel.
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Connected TV Advertising
Connected TV (CTV) is the fastest-growing channel in digital advertising, combining the precision of data-driven targeting with the impact of big-screen storytelling. Here, you’ll find the strategies, measurement techniques, and emerging technologies that make CTV an integral part of your full-funnel, multi-channel advertising strategy. For a complete technical breakdown and strategic blueprint, review our CTV Advertising Analysis.
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CTV Optimization Basics: Bid Strategy & Frequency to Maximize CTV Performance
Let's pull back the curtain and explore the journey of a CTV ad bid, from the initial bid request to the moment it appears on a shopper’s screen. We’ll walk through how advertisers optimize bids to reach the right audience and stay on track with their campaign goals.
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Australia’s Social Media Ban for Under-16s: What It Changes and What Comes Next for Marketers
Learn what comes after the social media ban for under-16 youths in Australia and what it means for advertisers. There are still effective strategies and messages to reach the youth audience.
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Best CTV Ad Platforms: Comparing 8 DSPs, Walled Gardens, and Specialized Platforms
Let's go over 8 CTV ad platforms and how they compare across reach, audience targeting, and measurement. We'll look at AdRoll, Viant, TTD, StackAdapt, Google DV360, Amazon DSP, MNTN, and Vibe.
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Connected TV (CTV) Advertising
Learn how Connected TV (CTV) advertising works, why it matters, and how to build smarter campaigns that drive awareness, engagement, and ROI.
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The Connected TV Starter Guide for Advertisers
Unlock CTV advertising growth. This guide covers CTV advertising, campaign tips, cross-channel strategy, targeting, creative, and metrics. Download now.
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Quint
Discover how Quint boosted site traffic, ROAS, and conversions for F1® Experiences with AdRoll's full-funnel, multichannel advertising, including CTV, display, and social.
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The Connected TV Starter Guide for Klaviyo
CTV isn’t just the future of television — it’s your next best marketing channel.
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CTV Ads That Perform: Unlock Smarter Targeting With AdRoll + Experian
Watch on-demand as AdRoll and Experian give an inside look at our newest CTV advertising solution—built to help marketers reach the right households with smarter, privacy-conscious data. Watch now.
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The Connected TV Starter Guide for Shopify Merchants
CTV isn’t just the future of television — it’s your next best marketing channel.
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AdRoll's CTV Strategy: Recap From Our General Manager of Connected TV's Interview With MartechEdge
In a recent interview with MartechEdge, George Castrissiades, the General Manager of Connected TV (CTV) at AdRoll, detailed the company's multifaceted strategy for navigating the rapidly expanding landscape of CTV advertising.
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10 CTV Creative Best Practices
Since CTV excels at establishing brand recall, creative will cement itself in customers’ minds. We spoke with Chad Rogers, CRO and co-founder of our video production partner Lemonlight, about how they work with clients to create standout CTV creative — take note.
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CTV Insights: Most Advertisers See CTV as Essential to Ad Strategy
We see evidence of growing CTV adoption, with CTV ad spend projected to reach $46.89 billion by 2028. What are advertisers using CTV for and why? The stats show that it’s multipurpose.
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Why Smart CMOs Are Betting Big on CTV
If you’re a CMO, your job is to make sure your brand gets noticed, remembered, and chosen. Easier said than done in today’s fragmented, scroll-happy media environment. That’s why Connected TV (CTV) is quickly earning a place in the modern marketer’s full-funnel toolkit. Click here to learn more.
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CTV Insights: US Adults Are Spending on TV and Favoring CTV Ad Brands
Advertisers are curious if CTV will lead to quick wins, which they can sometimes gain from other digital platforms. Yes and no. Evidence shows shoppers do buy from CTV, but many advertisers consider it a platform to prioritize brand awareness.
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Connected TV (CTV) Advertising for Agencies
If your agency isn't leading the CTV conversation, your clients will find someone who is. Instead of cobbling together a CTV ad strategy with disparate platforms, let’s go over how your agency can approach a CTV strategy that supports your entire media mix for each client with confidence.
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AdRoll vs. MNTN
How do AdRoll and MNTN compare when it comes to features, pricing, pros, cons, and use cases? We’ve got the answers.
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CTV Targeting: How to Reach the Right Audience with Connected TV Ads
CTV’s targeting is a significant leap from traditional TV ads, which relied on broad demographics and lacked granular control. Here’s how CTV empowers them to reach the right audience with precision.
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AdRoll has generated over $165 billion in revenue for customers.
Our customers average 5x return on ad spend. Don’t miss out.