Connected TV (CTV) is the fastest-growing channel in digital advertising, combining the precision of data-driven targeting with the impact of big-screen storytelling. Here, you’ll find the strategies, measurement techniques, and emerging technologies that make CTV an integral part of your full-funnel, multi-channel advertising strategy. For a complete technical breakdown and strategic blueprint, review our CTV Advertising Analysis.
Let's go over 8 CTV ad platforms and how they compare across reach, audience targeting, and measurement. We'll look at AdRoll, Viant, TTD, StackAdapt, Google DV360, Amazon DSP, MNTN, and Vibe.
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Learn how Connected TV (CTV) advertising works, why it matters, and how to build smarter campaigns that drive awareness, engagement, and ROI.
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Unlock CTV advertising growth. This guide covers CTV advertising, campaign tips, cross-channel strategy, targeting, creative, and metrics. Download now.
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Discover how Quint boosted site traffic, ROAS, and conversions for F1® Experiences with AdRoll's full-funnel, multichannel advertising, including CTV, display, and social.
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CTV isn’t just the future of television — it’s your next best marketing channel.
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Watch on-demand as AdRoll and Experian give an inside look at our newest CTV advertising solution—built to help marketers reach the right households with smarter, privacy-conscious data. Watch now.
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CTV isn’t just the future of television — it’s your next best marketing channel.
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In a recent interview with MartechEdge, George Castrissiades, the General Manager of Connected TV (CTV) at AdRoll, detailed the company's multifaceted strategy for navigating the rapidly expanding landscape of CTV advertising.
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Since CTV excels at establishing brand recall, creative will cement itself in customers’ minds. We spoke with Chad Rogers, CRO and co-founder of our video production partner Lemonlight, about how they work with clients to create standout CTV creative — take note.
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We see evidence of growing CTV adoption, with CTV ad spend projected to reach $46.89 billion by 2028. What are advertisers using CTV for and why? The stats show that it’s multipurpose.
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If you’re a CMO, your job is to make sure your brand gets noticed, remembered, and chosen. Easier said than done in today’s fragmented, scroll-happy media environment. That’s why Connected TV (CTV) is quickly earning a place in the modern marketer’s full-funnel toolkit. Click here to learn more.
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Advertisers are curious if CTV will lead to quick wins, which they can sometimes gain from other digital platforms. Yes and no. Evidence shows shoppers do buy from CTV, but many advertisers consider it a platform to prioritize brand awareness.
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If your agency isn't leading the CTV conversation, your clients will find someone who is. Instead of cobbling together a CTV ad strategy with disparate platforms, let’s go over how your agency can approach a CTV strategy that supports your entire media mix for each client with confidence.
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How do AdRoll and MNTN compare when it comes to features, pricing, pros, cons, and use cases? We’ve got the answers.
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CTV’s targeting is a significant leap from traditional TV ads, which relied on broad demographics and lacked granular control. Here’s how CTV empowers them to reach the right audience with precision.
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You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
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CTV is one of the fastest-growing advertising channels, accounting for about one-third of total video ad spending. Let’s go over why CTV is a powerful tool for holiday marketing — it can reach more diverse audiences than you might expect.
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Watch on-demand: AdRoll talks all things connected TV (CTV): what is it, how to use it, how to add it into your strategy, targeting opportunities and more. Watch now.
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