Connected TV (CTV): What is It, How to Use It, and How to Start
Watch on-demand: AdRoll talks all things connected TV (CTV): what is it, how to use it, how to add it into your strategy, targeting opportunities and more. Watch now.
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Connected TV Advertising
Connected TV (CTV) is the fastest-growing channel in digital advertising, combining the precision of data-driven targeting with the impact of big-screen storytelling. Here, you’ll find the strategies, measurement techniques, and emerging technologies that make CTV an integral part of your full-funnel, multi-channel advertising strategy. For a complete technical breakdown and strategic blueprint, review our CTV Advertising Analysis.
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