TL;DR of GTM: 2026’s Must-Have Pocket Guide of Terms
Chances are you’ve been inundated with a whole new slew of acronyms, terms, and hot topics. That’s why we’ve created your TL;DR pocket guide.
Guides
Browse our collection of guides to help you achieve your marketing goals.
The Magic of Ecommerce Marketing: Strategies, Budgets, & Tactics for Seasonal Moments in 2026
Q4 is your biggest revenue opportunity of the year.
Intent Data 101: More Than a Buzzword
Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.
All Guides and Reports
How to Manage 3 Key Ecommerce Marketing Trends
The Ecommerce Marketer’s Guide to Sustainable Growth
The Ultimate Brand Building Guide + Worksheets
Ready to leverage brand awareness for growth? These guides + actionable worksheets will help you craft a brand worth remembering. Click here to download.
Advertising KPI Benchmarks Report
Benchmark your advertising campaigns’ performance against AdRoll’s advertising KPI data and find out how you can better allocate your budget to maximize growth.
Unlocking Growth with Your Shopify Apps
Are you a Shopify-powered brand eyeing greater growth opportunities? We’ve got a pro tip for you: it’s time to uncover the deeper capabilities of your Shopify integrations.
![The Beginner’s Guide to Retargeting [eBook + Worksheet]](/assets/img/resources/guides-and-reports/thumbs/beginners-guide-to-retargeting.png)
The Beginner’s Guide to Retargeting [eBook + Worksheet]
Unsure of all the details when it comes to running retargeting ads and measuring their effectiveness? Download our beginner’s guide and metrics worksheet here.
Your Actionable Guide to Abandoned Cart Recovery on Shopify
This guide offers Shopify merchants actionable tips to recover abandoned carts, drawing from the combined experience of AdRoll, Yotpo and Cohley. Read it now.
7 Ways to Bring ABM Into Demand Gen
Most marketers want the same thing: better results and a happier sales team. That’s a no-brainer. And one of the most effective ways to get there? ABM. It’s time to ABMify your demand gen.
UTM Management for Beginners
Ready to master your marketing data? This beginner’s guide to all things UTM is the perfect starting point.
How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business
Looking to add rocket fuel to your Shopify business through social ads? This guide has some of our favorite tips for success.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
Ready to get growing?
Discount Strategy Calculator
Running a sale? Check your profit margins and decide your discount!
Check Now