TL;DR of GTM: 2026’s Must-Have Pocket Guide of Terms
Chances are you’ve been inundated with a whole new slew of acronyms, terms, and hot topics. That’s why we’ve created your TL;DR pocket guide.
Guides
Browse our collection of guides to help you achieve your marketing goals.
The Magic of Ecommerce Marketing: Strategies, Budgets, & Tactics for Seasonal Moments in 2026
Q4 is your biggest revenue opportunity of the year.
Intent Data 101: More Than a Buzzword
Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.
All Guides and Reports
The Connected TV Starter Guide for Shopify Merchants
CTV isn’t just the future of television — it’s your next best marketing channel.
Smarter Data, Stronger Ads: How to Capture and Win Customers With High Impact B2B Advertising
Maximize your B2B advertising ROI with our eBook, ’Smarter Data, Stronger Ads,’ offering strategic insights on precision targeting, data-driven engagement, and advanced machine learning model.
B2B Ad-ventures in Advertising: The 2025 B2B Advertising Report
Get ready for B2B advertising success with the 2025 B2B Advertising Report, featuring top ABA trends, insights, and strategies for driving engagement and revenue.
The Contextual Ad Targeting Guide
Contextual targeting is a powerful tool in digital advertising. Learn how to use this powerful alternative to behavioral targeting strategies. Download now.
Trust, Transparency, and the Future of Artificial Intelligence in Advertising
Artificial intelligence has its role in advertising and it's not going away. Download this guide and discover: AI tools and tactics, advertising investment in AI, ethical responsibility, and more. Read now.
Executive Brief: Why Privacy-First ABM is a Strategic Must-Have for Growth
Discover how a privacy-first ABM strategy ensures compliance, builds customer trust, and drives revenue download the executive brief today.
Multi-Touch Attribution Guide for ABM & Advertising
Track, optimize, and prove your ad ROI with the Multi-Touch Attribution Tracker for ABM Advertising—your guide to mapping key touchpoints and showcasing real revenue impact.
Cookie Usage & Tracking Across Generations
Most marketers rely on third-party cookies in some capacity to reach and learn about their target audiences. Now that Google is shifting away from third-party cookies in Chrome — the world’s most popular web browser — we’re here to answer all your questions.
B2B Advertising Budget Planner
Optimize your B2B ad spend with our interactive budget planner, designed to prioritize high-fit accounts, boost engagement, and maximize ROI!
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
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