TL;DR of GTM: 2026’s Must-Have Pocket Guide of Terms
Chances are you’ve been inundated with a whole new slew of acronyms, terms, and hot topics. That’s why we’ve created your TL;DR pocket guide.
Guides
Browse our collection of guides to help you achieve your marketing goals.
The Magic of Ecommerce Marketing: Strategies, Budgets, & Tactics for Seasonal Moments in 2026
Q4 is your biggest revenue opportunity of the year.
Intent Data 101: More Than a Buzzword
Think intent data is just a buzzword? That’s why we’ve put together a quick hit list of do’s and don’ts to turn buzz into a reliable tactic.
All Guides and Reports
The Ultimate Strategy Guide for the 2023 Holiday Season
Get 2023’s ecommerce peak holiday marketing and advertising guide from industry experts and learn campaign management tactics to grow this season.
How to Find Your Target Audience: 7 Strategies
Analyze and discover the key characteristics of your target audience to create targeted marketing campaigns that resonate with their specific needs and preferences. Learn how to use social media, surveys, and more. Download now.
The Effectiveness of Influencer Marketing vs. Advertising
Influencer marketing or paid advertising? AdRoll conducted a survey of 1,000 consumers to get to the bottom of what type of social media advertisement they prefer.
Would You Rather Questions for Work: Marketer Edition
Would you rather manually post all social posts for a year or go on a liquid diet for 6 months? Kill some time on your break with this interactive Would You Rather quiz.
Etail + AdRoll: The 2023 Direct-to-Consumer Report
Download this report to learn how brands are using data and technology to build more direct and meaningful relationships with their customers in 2023.
Everything You Need to Know to Launch Facebook, Instagram, and Pinterest Ads
Social ads are a key channel for many brands. If you’re adding paid social to your marketing mix in 2023, click here to get the platform breakdown
The Ultimate Guide to Partnering With TikTok Creators
Ready to jump on the influencer marketing trend? Learn how to partner with Creators, craft an influencer strategy, and analyze results. Download the guide now.
How to Get Started With Social Media Ads in 2024
Social ads are a key channel for many brands. If you’re adding paid social to your marketing mix in 2024, click here to get the platform breakdown
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
Ready to get growing?
Discount Strategy Calculator
Running a sale? Check your profit margins and decide your discount!
Check Now