DOOH: How Modern Teams Target & Measure Digital Out-of-Home
Maximize DOOH's full-funnel impact. Get the guide on targeting precise real-world audiences and measuring performance outcomes like brand lift, web conversions, and app downloads.
Guides
Browse our collection of guides to help you achieve your marketing goals.
ABM Planning Template
Download a presentation-ready ABM planning template to define ICPs, target accounts, channels, and metrics — built to streamline your strategy.
The B2B Marketer’s Guide to ABM
The B2B Marketer’s Guide to ABM - showing you how to make ABM work for you (no matter your company’s size or budget) and everything you need to know.
All Guides and Reports
Account-Based Snapshots: A Series of Quick B2B Optimization Tips
Discover key ABM and ABA strategies through engaging illustrations with ’Account-based Snapshots’, your guide to mastering B2B marketing with ease and creativity.
How to Use Programmatic Advertising for Forex
Your expert guide to understanding and thriving in the competitive landscape of Forex advertising. Determine your next geo, breakdown prospecting and retargeting, test ads, and report exellence. Download now.
The Mega Multiplier Playbook: Plays for Multi-Signal, Multi-Channel ABM Impact
Whether you’re seeking to boost leads, opportunities, traffic, or customer retention - these plays will help your team to drive the desired results.
Attribution Modeling: What It Is & How to Use It
Understand how different attribution models work with this interactive guide. Learn how to properly measure your marketing efforts and make informed decisions to improve your ROI.
How to Find Your Target Audience: 7 Strategies
Analyze and discover the key characteristics of your target audience to create targeted marketing campaigns that resonate with their specific needs and preferences. Learn how to use social media, surveys, and more. Download now.
The Effectiveness of Influencer Marketing vs. Advertising
Influencer marketing or paid advertising? AdRoll conducted a survey of 1,000 consumers to get to the bottom of what type of social media advertisement they prefer.
Would You Rather Questions for Work: Marketer Edition
Would you rather manually post all social posts for a year or go on a liquid diet for 6 months? Kill some time on your break with this interactive Would You Rather quiz.
Etail + AdRoll: The 2023 Direct-to-Consumer Report
Download this report to learn how brands are using data and technology to build more direct and meaningful relationships with their customers in 2023.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
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