The B2B Marketer’s Guide to ABM
The B2B Marketer’s Guide to ABM - showing you how to make ABM work for you (no matter your company’s size or budget) and everything you need to know.
Guides
Browse our collection of guides to help you achieve your marketing goals.
Rethinking the Revenue Lead: Striking the Quantity + Quality Balance Battle
Master the balancing act of moving from quantity leads to quality leads in 4 easy steps! Learn more about rethinking revenue leads here.
TL;DR of GTM: 2026’s Must-Have Pocket Guide of Terms
Chances are you’ve been inundated with a whole new slew of acronyms, terms, and hot topics. That’s why we’ve created your TL;DR pocket guide.
All Guides and Reports
The Mega Multiplier Playbook: Plays for Multi-Signal, Multi-Channel ABM Impact
Whether you’re seeking to boost leads, opportunities, traffic, or customer retention - these plays will help your team to drive the desired results.
Attribution Modeling: What It Is & How to Use It
Understand how different attribution models work with this interactive guide. Learn how to properly measure your marketing efforts and make informed decisions to improve your ROI.
How to Find Your Target Audience: 7 Strategies
Analyze and discover the key characteristics of your target audience to create targeted marketing campaigns that resonate with their specific needs and preferences. Learn how to use social media, surveys, and more. Download now.
The Effectiveness of Influencer Marketing vs. Advertising
Influencer marketing or paid advertising? AdRoll conducted a survey of 1,000 consumers to get to the bottom of what type of social media advertisement they prefer.
Would You Rather Questions for Work: Marketer Edition
Would you rather manually post all social posts for a year or go on a liquid diet for 6 months? Kill some time on your break with this interactive Would You Rather quiz.
Etail + AdRoll: The 2023 Direct-to-Consumer Report
Download this report to learn how brands are using data and technology to build more direct and meaningful relationships with their customers in 2023.
Everything You Need to Know to Launch Facebook, Instagram, and Pinterest Ads
Social ads are a key channel for many brands. If you’re adding paid social to your marketing mix in 2023, click here to get the platform breakdown
The Ultimate Guide to Partnering With TikTok Creators
Ready to jump on the influencer marketing trend? Learn how to partner with Creators, craft an influencer strategy, and analyze results. Download the guide now.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
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